How To Distribute Items And Responsibilities In Fashion Show

(1) exhibition design director

The director of image design is responsible for the overall design and dynamic exhibition of the booth.

Stage design.

His main responsibility is to focus on the theme of this exhibition. Combined with the characteristics of the exhibitors, the layout and layout of the exhibition venues and spaces will be planned, and the atmosphere of the booth will be constructed with lighting, music and various props to highlight the theme of this clothing exhibition.

At the same time, we should also cooperate with marketing work in advertising design, production of publicity materials and props.

This position is usually run by the promotion department or the planning manager of a garment company.

The exhibition image design can be carried out by the company in the form of design and implementation, and can also be outsourced to advertising companies or exhibition companies.

(two) Marketing Supervisor

At this stage, we should promote

To conclude pactions is an important goal for most garment enterprises to participate in the exhibition.

In an exhibition, marketing is essential.

The responsibilities of marketing executives are mainly responsible for the design, arrangement and implementation of a series of promotional activities before exhibitions, during exhibitions and after exhibitions.

It includes various advertising campaigns, such as promotion, planning, liaison, contact and tracking with customers.

In order to carry out the clothing exhibition smoothly, we must also manage the on-site staff effectively, including the distribution, training, order management, customer management and so on.

(three) booth Manager

The head of the exhibition booth is the head of the exhibition site. In order to make the exhibition activities smoothly, effective management should be carried out.

If the conditions permit, many garment companies will be run by the head of the project. Smaller clothing companies will also let the marketing director take the responsibilities of the exhibition manager.

The main responsibility of the exhibition manager is to take part in establishing the exhibition target according to the company's marketing and market strategy; decide how to arrange trade contacts at the exhibition; coordinate with the marketing supervisor and project leader to arrange pre exhibition publicity; select booth staff and arrange training for booth work; coordinate, supervise and manage the exhibition site work and deal with some accidents or emergencies; arrange and supervise the follow-up work and post evaluation and summary of the exhibition.

(four) exhibition director

The tangible product displayed by clothing enterprises is clothing.

Clothing selection, matching, display methods and display forms are all crucial factors that can be accepted by customers.

The duty of the clothing director is to select and keep the exhibition clothing, prepare samples for clothing, fabric and color cards, and design the fashion display and display methods at the exhibition site, and dress training for the on-site receptionists.

The training of clothing includes the theme, design emphasis, style matching, how to understand the ordering samples, and on-site ordering.

Through the above duties and responsibilities, we can easily find that a display activity requires a clear division of responsibilities and cooperation among different departments.

In garment enterprises, especially smaller ones.

The exhibitors often have several jobs and one person takes on several jobs. This requires the responsibility of the project leader and the division of labor, so that the exhibition can be carried out smoothly.