Explore The Challenges Facing The Home Textile Industry

Since 2008, with the advent of the financial crisis, the Chinese textile industry has entered the cold winter period. Although it has experienced the rejuvenation process from 2010 to 2012, followed by a more severe wave of cold wave which began in 2013, many enterprises that have their own deficiencies have experienced another intense shock, and there are many of the familiar enterprises falling down.

Then, what causes the home textile industry to suffer such a severe blow? Then we must find the crux of the problem from the formation and growth process of the home textile industry.

China's home textile industry started from scratch in 90s. Before 1990, the concept of household textiles in China remained at the stage of bedsheets, pillow covers, quilts, pillowcases and cotton quilts. There was no industry concept yet. The first wave of home textiles started rapidly in 90 years, and the entry of foreign textile enterprises started the beginning of China's home textile industry. At the same time, it also stimulated the rapid growth of the mainland's local brands, and spawned the establishment of a large number of local home textile enterprises, forming the 4 major families of Chinese textile enterprises, 8 big diamond and 18 Lohan industries.

Then, from the formation of the industry to the present, Chinese textile enterprises have been faced with the disadvantages of Chinese enterprises, such as extensive management, self-sufficiency, serious dependence on internal dependence, and high dependence on foreign trade. From the early exit of dongdongbao, Taiwan three and the group's exit, we can also see that the management cost of the large and complete enterprise structure is too high, and the ancillary industry is dragging down the demise of the main business.

At the same time, most enterprises in China's home textile enterprises rely on internal circulation to complete the formation of the whole product. Every home textile enterprise has many subsidiary departments, bringing the high cost of operation and the effect of cost interception is not obvious. Only by constantly expanding the scale of operation and selling output value can enterprises ensure the normal operation of enterprises. Once such a business structure meets market shock or economic shock, its ability to resist risks is very low and heavy.

The theory of becoming the last straw in the industry has become a real example in the industry.

At the same time, it is also because

The high operating costs make many private capital unwilling to invest in the industry, resulting in a long time financing methods for the home textile industry is single, financing difficulties, the industry as a whole.

This is a fact that we all know. That is not to say that if we solve the problem of capital, we can realize the regeneration of enterprises. The superficial problems are solved, and the real problems are still there. If we do not find a real system solution, we will repeat the problems we face in the future.

　　那么，从表面看，中国家纺行业面临的最大挑战是资金问题，是原材料成本不受控问题，是人力成本快速增高问题，是库存压力问题，是利润摊薄和市场竞争无序问题，是多渠道竞争对传统商业模式形成冲击问题，是国民消费趋于理性和政府大力打击腐败，影响集团购买问题，但据我来看，这些因素是必然因素，但从宏观角度来看，是上面所提到的行业形成以来的企业内部部门臃肿，运营成本居高不下，上下游产业链不受控所照成的，是没有形成产业合力造成各自为战的必然结果，作为产业链的下游行业，不抱团取暖，形成合力，我们所面临的挑战还只是一个初级阶段，后续的压力会不断加大，竞争形势会不断影响行业的成长，并会不断淘汰，洗牌，如何才能从根源上来解决我们所面临的行业根本问题呢?