Nearly 90% Of Consumers Say That Buying Homes Is Not Related To Celebrity Endorsements.

In the past few days, the General Administration has released new materials to "Wu Mei Niang" to "improve" into "Wu Da head". This vivid example tells us whether you are tall or not, at least the value is high.

Xiaobian can not help asking, looking for attractive, handsome or handsome celebrity endorsements. Home brand Is it also echoing the era of looking at the face? Ms. Carina Lau endorsed the two major brands of the royal family furniture and the home textiles of mercury, and sun empress endorsed the Huida bathroom; There are numerous examples of celebrity endorsement of home brands, among which the home textile products are mostly female celebrities, up to 90%. According to the survey, the influence of female celebrities is 7% higher than that of male stars. Can businessmen invest a lot of money to buy face, can it really bring profits?

At some home brand group buying meetings, Xiaobian asked why many uncle mother chose this brand. quality All right, there are cheap ones, but when asked whether they are related to the spokesperson, they all present a blank expression. "This girl is very smart, but I don't know her. We buy home products like buying cabbage, which is good to buy which house, and who sells vegetables?" in the past few years, the main consumer groups in the home decoration market concentrated on the 60 and 70 groups. The two years were better. Then, with the growing up of the chasing stars, will there be more consideration for the spokesperson when choosing the home products? Will they pay for their favorite star brands?

The answer is also negative. According to Xiaobian's friends feedback (oh, after 90), even if you really like this star, you will consider the star and brand's stickiness too high. The reason is very simple. Shaolin Bao Qiang and angelababy's black mask used in running the brothers are selling crazy on a cat on the second day of the program broadcast, but the household products are different. Who knows whether the home textiles and furniture that the stars endorse can really be used at home?

According to the survey, 87.9% of the netizens explicitly said they would not buy their favorite celebrity endorsement of household products. Over half of the netizens felt that there was no need to spend expensive endorsement fees. Propaganda What they are more worried about is that these fees will eventually be passed on to themselves. It seems that when the owner's consumption concept is becoming more rational, businessmen should adjust their operation structure in a timely manner, and there are thousands of ways of publicity. But the core interests of the owners are only one, that is, buying real benefits from money.