What Kind Of Display Collocation Is More Suitable For Clothing Stores?
Dress collocation
Not only to convey brand culture, but also to provide consumers with guidance, which is the needs of consumers, but also the needs of brands.
The most important part of the rapid formation of collocation is the handling of details, whether it is the position of the model, or the accessories that match the clothing: glasses, watches, scarves, hats, shoes, all kinds of bags.
And even other clothing that leads to consumption.
The most direct effect brought by successful collocation is sales. People agree with the brand style when they identify with the brand style, and promote the sales of the band in the sense of identity that has already formed.
Fashion Alliance
Store display depends on the usual route of consumers, level of sight, proximity to leading brands and similar products, horizontal display or vertical display; various specifications; every brand, every formula, every specification (including trial packaging) should be displayed; shelves should be filled regularly, and the stock area should have at least one week's inventory than the purchase cycle; shelf cards, store flags, banners, poster and window stickers on the glass windows should be fully utilized; salesmen should change POP when visiting, keep them clean and replenish, and ask the store staff to assist in the maintenance of the above work at ordinary times.
The display of merchandise is as good as possible to occupy a good location. The main road for customers to pass is the first choice.
Resettlement
Exhibition collocation
It can be seen from the outside, which will attract customers' attention.
Let the customer know your display position before the product has been displayed.
For example, the use of signs, otherwise, it is likely to be stacked display meaningless.
Place your display near the cashier or the side walls of the cashier, and customers will see it when they are waiting to be served.
Try to use some small "directive" display, put a few products on the counter, and the main products are displayed on the shelves where customers stand facing the direction. The vulnerable brands should best try to be displayed next to the first brand.
Each model shows different status of young men and women, and the position is set at cross stations, each model in its own series.
But in matching accessories and color details, men and women wear red as a coordinating element to form the overall collocation effect.
Consumers can reproduce directly according to the collocation of models, thus narrowing the distance from consumers and directly promoting consumption.
The franchised stores need to strengthen their internal management in order to develop steadily and survive. At the same time, they can not leave the practice foundation. As long as the operators can grasp the details of their daily operations well, they will surely guide the successful development of the franchised stores.
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