2014 Brand Selection Of China Footwear Industry

The new forces that have been selected. Men's shoes brand There are like Chuan, Siris, Gibson, ropeway, Aaron castle, ranti, OKKO, Mr. VISMIX.

　　 Brand of women's shoes Market diversification, TOP10 occupies 15% of the national market share. There are still a lot of opportunities in the future, especially in the online market. Seasonal products dominate the market, such as snow boots. At present, the new force women's shoes include Kraft, Betty Peggy, dfuse, Xiang Ge Er, honeygirl Tian Shen, Mai Yan MAIYAN, ah Mo shoes, ZHR and Qing Wan Tian.

　　 Sports shoes brand The market structure is basically stable, and there is little opportunity for the existence of dark horse. Only in the low end and small subdivision are there opportunities to diversify the market. At present, the brand of the new force sports shoes includes Beth, Kinbel, leap, beige, iron leopard, Qi anda, hi climbing and masterpiece jazovo.

The market of children's shoes is more dispersed and the opportunity is bigger. There are more opportunities in the online market. Low price and high cost performance are their main characteristics. The innovation of children's shoes is mainly focused on materials and smart wearable devices. Young parents living in the Internet age are becoming the buyers. They are more inclined to choose personalized products for their children. Cottage brands may not be affected by this choice. At present, the new force children's shoes brands include brother and sister, blue cat, 100 million Mickey, gang Deng, Di Meng, Barba duck, Peterpan, foot friend, kruby, and Beibei.

In the past few years, a lot of outdoor shoes have been created, and the industry has gone through a round of shuffling. The overall market is growing faster, and in terms of commodity richness and functional fabrics, there is an opportunity to really grow into an industry brand. There are big opportunities in the online market. At present, the brand new force outdoor shoes include wild music, Biao biaobu, deer herd, Lu Wo, Zheng Qi, Xin Xi wolf, camel captain, Gao Bu and Charlba.