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How To Open A Fashionable Clothing Store?

2014/12/2 13:14:00 22

Clothing StoreMarketingOperation

Like shopping is the nature of every woman. When shopping, she always walks into some small shops. At this time, some shops are bustling, and some stores are crowded.

Why does this happen? It has a lot to do with the early management of clothing stores.

Because if we want to sell our products, we must first attract customers to the shops, so that many potential consumers can become real consumers.

That's right.

Couture

The pre-sale service is required.

Generally speaking, people have a lively nature. When they see more people, they will naturally crowd here.

When customers find few customers in the store, they will question the clothes in the shop, and think that the goods here are not suitable for mass consumption, because the lack of attraction is the reason.

Price

Hard to bear and so on.

In this case, the salesperson can make efforts from two aspects to enhance customer's confidence in entering stores.

signal

It can be passed by the salesperson's own image, or the salesperson can deliver it voluntarily.

Signal encouragement is a good way.

The appearance of the salesperson should be just right because it conveys the style of the store to the customer.

The clothing of the salesperson needs to be neat, dignified, simple, light and harmonious, and the color is harmonious. The customers will have confidence in the clothing in the store if they recognize the clothes of the salesperson.

The salesperson should always smile to relieve the tension of the customers and make them believe that the atmosphere inside the shop will be relaxed and pleasant. The clothing in the store will be attractive and worth choosing in the shop.

It is through the display to increase sensory stimulation.

When products are presented, customers should be most interested in the style that customers most easily notice. They can grasp the interests of customers according to their performance.

Besides the display of goods, the display of decorations in the store will also affect the confidence of customers entering the store.

Distinctive accessories can help to attract customers' attention and interest. Customers will also judge from this part that the store is characteristic and tasteful, and thus full of confidence in the atmosphere and products in the shop, and is eager to enter the shop.

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There are many friends in fashion business nowadays, but most of them look at how others do their own work. They also look at other people's discounts, and they also offer discounts. They also look at other people's high prices. They also have high prices. They do not have their own business philosophy. In the end, everything is slower than others. Business opportunities make others occupy the lead. Business is naturally not as good as others. Therefore, clothing business must have its own business philosophy.

The idea of traditional clothing business is often a misunderstanding in discount stores.

Consider the idea of traditional clothing store, think that the color and size are all the first elements.

The discount shop is characterized by incomplete size and relatively backward color. Naturally, it can not be perfect when it comes to purchase. Only by taking advantage of weaknesses and giving play to the inherent characteristics of discount stores: brand + low discount.

Although our garments only cost 1-2, they can sell 50 percent off or 40 percent off.

But such a business has no distinguishing features and advantages. Just imagine how long a store without any advantages can persist in such a competitive society.

WAL-MART can be the top 500 in the world, that is, "parity per day".

While operating discount stores, add some new items to the market to sell.

Often such sales, operators are very difficult to grasp the yardstick, that is, how much is the new profit?

If the same is maintained for more than 100%, such shops, when guests come in, feel that "good-looking" clothes are too expensive, without any advantages, and do not feel the taste of discount stores.

Other costumes are even more "ugly" under the new style, regardless of the price advantage. After all, under such shopping environment, it seems impossible to start.

At this time, you can use the sales analysis of business experts, he can sell your goods well, sell a garment's profits, and how much the cost is, can be clearly expressed, you can clearly see their profits and so on.


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