Full Channel Retail Will Be The Development Trend In The Future.

In recent years, the rapid development of online retailing has affected and changed the traditional distribution mode. With the development of technology and retail transformation, All channels Retail will be the trend of development in the future. Under the full channel mode, the distribution channel and distribution mode will also undergo profound changes. Recently, China Chain Store Association and Li Fung research center jointly launched the research on the influence of "full channel mode on distribution channels".

Research shows that, as a result of our country retail Low concentration and uneven regional development, traditional distribution mode is still the mainstream. However, the traditional distribution costs are high, sales and management costs are rising, and the cost of acquiring customers is also increasing. The low profit margins of the industry are hard to sustain the high distribution costs, and the channel efficiency is also declining.

with Department store As a case of joint mode, the traditional distribution mode of department stores has been seriously impacted due to the rapid development of online retail and mobile shopping, and the mode of joint operation has been challenged.

Compared with the declining traditional distribution channels, the online retail market is developing rapidly. Data show that in 2013, the scale of China's online retail market reached 18851 billion yuan, an increase of 42.8% over last year, and the market has entered a relatively stable growth period.

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According to the report, at present, the controlling shareholder, Wu Shang Lian Group, has adopted the action of a consistent person, Wuhan Hua Han Cci Capital Ltd. The shareholding ratio of China 100 group is still 29.99%. However, the second largest shareholder Yonghui supermarket has continued to increase its shareholding ratio has increased from 15% to 18.18%. Although the new light control stock has been reduced, it is still the third largest shareholder, and the fourth largest shareholder, Wuhan Forster property company, holds 27 million 240 thousand shares, with a ratio of 4%.

"The real background and shareholding purpose of Forster in Wuhan are not yet known." The above analysts pointed out that, but its state-owned economic background and location in Wuhan, it is estimated that it is not a bad thing for the controlling shareholder, Wu Shang Lian Group.

China group is more worried about Yonghui supermarket's shareholding purpose. In the first half of this year, in response to Yonghui supermarket's holdings, Wu Shang Lian also increased its holding ratio to 29.99%. However, in August of this year, Yonghui supermarket increased 813 million shares of the Dairy Farm International Holdings Limited (the "milk international") of the Pan Asian retail business, raising 5 billion 692 million yuan, and the dairy company's shareholding ratio of Yonghui supermarket reached 19.99%.

For the reason of increasing milk international, Zhang Xuansong, chairman of Yonghui supermarket, has explained that it is not for money, but the real purpose is to improve the supply chain with the help of milk company. However, the above analysts believe that milk international in Hongkong market confrontation with PARKnSHOP supermarket, in the Hongkong supermarket market share of up to about 40%, from the international development of milk, mergers and acquisitions is its good way of expansion. Yonghui supermarket has always had the plan and possibility of merger and acquisition expansion. Previously, it also increased the share of Shenzhen retail companies Ren Ren le on the basis of financial investment, but the latter belonged to family owned enterprises. Its holding ratio of listed companies was as high as 70%. If it was taken as the target of mergers and acquisitions, it would be difficult and costly. On the contrary, the shareholding of China 100 group is still relatively dispersed, and its share price is relatively low, which belongs to the target of high-quality merger and acquisition.

What is more noteworthy is that under the current market environment, there is still no timetable for the restructuring of Wuhan's commercial enterprises. However, the Wu Shang alliance has promised to solve it within 5 years. If we cooperate with the reform of the mixed ownership system that is being carried out across the country, we may give other capital opportunities. That is to say, if Yonghui supermarket continues to increase its holdings, it can threaten the holding power of China hundred group, and if it does not ask for control right, it can also become a bargaining power with the local government.