How To Manage Customers In New Fashion Shops?

　　 1. business circle Consumption purchasing power Decline?

Retail businesses inevitably use sensitive products and low price promotions to attract popularity. However, the number of retail outlets is usually limited, and the number of people who can buy is limited. storage It's impossible. In the next 3 months, similar goods will need to be consumed again. This will not affect passenger flow, but it can drive. passenger flow 。 Under normal circumstances, there is no possibility of buying large quantities of goods.

　　 2., is the commodity restored to its original price and its advantages are not?

After the opening of the business, some of the super low priced goods in the retailer restored their original prices. The price advantage is nothing compared with the same retail stores. Many salesmen and promoters are beginning to nag that the original price of the product is not good enough to sell. The original price of the product is not good enough to sell. This is indeed the case, but the reduction in the purchase of some commodities does not mean that the passenger flow will decrease.

First, consumers in China's large and medium-sized cities are relatively rational. No one will think that 5 gross a kilogram of rice can be bought every day.

Second, customers can already accept the original price after promotion, because the normal retail stores will promote other similar products at the same time when the special price is restored. People have become accustomed to this mode of operation.

3. no fresh sense, no love?

The opening of a new retail store can attract a lot of eyeballs, but the most important thing for customers to buy goods is the price. Take Yonghui as an example, a passenger shop that has been open for more than 4 years will not change much everyday. Yonghui BC stores have a wide range of products, limited display and small changes in commodities. After several rounds of shopping, what really attracts customers is fresh low-priced goods. Many retail stores have limited changes since opening up, mainly due to venues and cost constraints, which can not be a major battle, so fresh novelty is only a small factor.

Then someone will ask, what is the reason? The volume of passenger traffic is decreasing day by day. Is there any way to solve it?

The author categorized the reasons for the decrease in the retail outlets as five:

1. the pain of price

2. costs hurt

3. employees' worries

4. annoying display

5. item disorder

1. the pain of price. (the price here refers to the retail price of retail stores and all the price markings of retail stores).

Today, the purchase of ordinary consumer goods is still the main determinant of consumer purchase.

In the shopping mall, we often hear such words, "people sell 3 yuan, how do you sell 8 yuan here? Why is it so expensive?" Goods are more expensive than other retail stores, which leads to customer turnover. This is the most important factor in customer turnover in retail stores, which accounts for 7 of customer turnover. This is a headache for managers.

Customer response costs are mainly due to these reasons.

1) the purchase price of commodity procurement is high.

2) the gross margin control of retail outlets is too high.

3) failure to communicate with suppliers in a timely manner has led to a no bargain with other retailers.

4) packing, similar in shape to customers.

5) the form of discount is different.

6) commodity price tags and special price labels are wrong.