Comparison Of The Benefits Of Sports Shoes And Clothing Industry Between Brazil And China During The World Cup

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The world cup is not only a festival for stars and fans, but also a holiday for many sports brands.

During the world cup, every family tried their best, because a good marketing strategy would bring considerable benefits to them.

Although there is no Chinese team on the pitch, Chinese sports brands have put their flag around the stadium.

As the host country of the world cup, of course, this opportunity will not be let off. At this time, no war, even when? During the world cup, what is the efficiency of our footwear industry in Brazil and China? Let's take a look.

According to reports, although hosting the world cup as a host, Brazil's shoe and clothing retail industry is still showing a downward trend, and few brands benefit from hosting the world cup.

Following the downturn in the retail sector in March, the momentum continued in April.

According to the data of Brazil National Geographic Information Statistics Bureau, sales in the retail sector decreased by 0.4 percentage points in March compared with March, and the downward trend continued in May and June.

In fact, three points have a great impact on the footwear industry.

During the world cup, many host cities take holidays, shops are not open during this period, retail business hours are reduced; two, the impact of high inflation rate; three, the worsening employment market situation and the improvement of commodity prices.

Because of these points, the footwear industry in Brazil has been affected, resulting in a decline in sales.

And then

In the first quarter of 2015, the number of order orders and the 2014 quarter second quarter sales figures released by some sports brands in China showed that sales and orders of Anta, 361 degree and PEAK achieved double growth as a whole.

Among them, PEAK orders for the first quarter of 2015 total amount of orders compared with the same period in 2014 to achieve 10% to 20% growth, 361 degrees, according to the statistics of 4068 stores nationwide, 2014 second quarter sales in the same quarter increased 2.8% last year, while Anta also early in the 2014 quarter of the subscription season will be held, the same store sales to achieve an increase in the number of units.

2014 the world cup has ended. Our sports brand has achieved double growth. It is worth applauding for the sports brands. But behind the celebration,

The reason why the shoe and clothing industry is not benefited from the world cup is the reason for the declining trend and the measures that should be taken for this situation. It is also a need for our sports brand operators to think about.