Li Lang Welcomed The First 5Th Anniversary Anniversary Of The Strategic Adjustment.

Yesterday, the leading brand of Chinese commercial men's wear will celebrate the 5th anniversary anniversary of Hongkong's listing.

At that time, Chen Daoming, a senior film and TV superstar, will gather in Hongkong to announce to the outside world confidently: "Leo, who has the innovative gene, is heading for a brand new fashion pformation and pformation era.

It will create the integration of the high value-added of the whole industry chain to allow the consumers to buy the highest quality products at the lowest price.

Wang Liangxing, President of the company, said that the company will pform from R & D, commodity planning, division of labor, upgrading production quality and efficiency, and channel integration.

Strategic adjustment has achieved initial success.

In the "wailing" of the Chinese clothing industry, in the first 9 months of 2014, Li Lang promoted all kinds of changes and stabilized forward in innovation.

According to the semi annual report disclosed recently, the first half of 2014, the net profit was 248 million 100 thousand yuan, an increase of 2.4%.

Net profit margin was 22.7%, up 0.5 percentage points.

It is worth mentioning that the sales of sub line brand L2 increased by 20.2% over the same period last year.

In addition, the 2015 spring and summer order meeting statistics also show that compared with the same period in 2014, this order will increase the number of orders for the main brand LILANZ, the sub brand L2 also has a low two digit growth.

"These reflect the fact that agents are gradually regaining confidence and Li Lang is leading the industry out of the market predicament."

An industry insider familiar with Li Lang said.

Three years ago,

Started.

Transformation and efforts have been made to reform.

"Now, the quality of the product is not only able to withstand increasingly stringent market tests, but also more in line with the needs of Chinese consumers."

In Wang Liangxing's view, the competition of clothing is no longer the PK of a single product, but the collision of cultural and historical details and artistic creativity. Li Lang will always strive to make every garment a piece of art. Only in this way can clothes have high added value, so that he can go out of the country and become an international brand.

Specifically, the strategic pformation of Lee Lang is mainly driven by three aspects.

The first is to strengthen supplier management and put forward the pformation strategy of "upgrading quality without raising prices".

Li Lang optimizes existing suppliers while developing new quality suppliers.

At the same time, we carefully select high quality raw materials, strictly control the quality of production, and strive to provide consumers with more comfortable and safe products in line with relevant national and industry standards.

In terms of product development and design, Li Lang has set up an international R & D team of more than 100 people, signed famous designers from GiorgioArmani, Lssey Miyake, TommyHilfiger, Levi's and other international brands, strives to build national brands in an international perspective and enhance brand innovation in an all-round way.

In terms of production promotion, Li Lang introduced advanced clothing production equipment in the United States, Germany, Japan and other countries to develop high-quality external and external processing business, so that the design, quality and output of the garment can be guaranteed.

Second, we should speed up the optimization and adjustment of the retail network.

Considering that the environment is still in the doldrums, the company will continue to shut down low benefit shops in the second half of this year and increase profits through improving the efficiency of single stores.

Finally, the key lies in the fact that he has a team of unity.