Build Experience, Who Is Strong? What Does Nike Stand Out From?

Former agent Goodwin arranged for James to meet the three major sports Brand Company: the first was Reebok, followed by Adidas, and Nike ranked third.

Each brand has a top team, ready for a detailed bidding plan and a price contract. Who will eventually fall?

Nike basketball division senior

Designer E. Scott Morris recalls Nike's plan to compete with James: "that's the grandest bidding plan I have ever witnessed."

James's team members then included his mother Gloria James, her close friend Maverick Carter and agent Aaron Goodwin.

The night before James's visit to Nike headquarters, Morris got the prospect of Nike's bidding plan.

Hundreds of employees of Nike worked together for months to plan and implement the exhibition for James.

According to Morris, Nike's chief executive, Phil Knight, even agreed to use the new office that she had not yet moved to serve as a showcase for James to sign the contract.

The door of the display site automatically launches a series of welcome words designed for James with the automatic induction device on the big screen.

On the other side of a long corridor, some of Nike's most famous stars are on display.

Jordan, Barkley, Pippin, penny and other products.

"You can see that all of these sneakers are directed toward a display box in the middle, with a spotlight on it, but nothing inside.

The box is empty. It's like saying, "your Superman suit is waiting for you if you are ready for that."

Morris recalls.

The left side of the empty box leads to a conference room where you can see that everything is designed to be displayed on the product with the exclusive trademark of Lebron.

Towels, shorts, bathrobes,

Wait.

"They made their underpants for this guy," Morris said. "I didn't even know we made underwear."

Another reception room shows more customized products, from basketball to backpacks to sunglasses.

If James needs to rest for a snack, Nike will even prepare Fruity Pebbles for him because someone has somehow made sure that this is his favorite cereal brand.

"We won't miss any details," Morris said. "Any thing they speculate on what he might think of, then someone's job is to make sure that he can use or experience these things."

On the right side of the empty box, you VSK into a king's treasure house.

The treasures in this room include James's love car H2 Hummer's color model, a lion's fur collection, and many design sketches of exclusive boots from Nike's top designer.

Here, Nike senior Lynn Merritt (later became director of Nike's James brand) discussed the product design and potential cooperation opportunities with James's team.

"That's definitely the greatest show I've ever seen."

James, the then agent, said Goodwin.