Why Do People Fail To Manage People's Shops?

　　 still It's a weekend to choose a person. Today's weekend seems a little bit special to me personally, but it still takes the same weekend as usual. Today, I read a book about retail carefully, and I have some inner feelings. This book is called the third retail revolution. When I look at the first part of the book, the night before, I seem to see that the invisible smoke of the retail industry is brewing. In the future retail industry, it will be the world of mobile Internet. Perhaps here we should explain to you what retail is, and retail is very extensive. Retail sales, such as food, drink, housing and so on, are retail sales. Therefore, in the future retail industry, the demand for retail talents will be higher and higher. This requires that retail managers should have a higher level of personnel management. The relevant knowledge of the third retail revolution will be explained in the following chapters.

Today main I want to talk to you about why shops always fail to recruit people. This is a very terrible thing for the terminal facade. The retail industry is a service industry. Although the society is developing rapidly, intelligence is constantly replacing human work, but there are always some things that can not be replaced. Under the condition that product homogenization is so serious, many customers are switching from the second retail revolution when they are consuming, which has changed from the demand for products to the demand for services in the past. So the perfect shopping trip for customers has become a major concern of many retail businesses. This requires us to be able to meet the needs of service customers in the staffing of stores.

Since the beginning of this year, the author has heard a lot about the problem of poor recruitment. The problem of shops without salesmen is getting bigger and bigger. Many stores are in a state of lack of editing, which poses great challenges to the work of our own stores and customer experience services. The author once managed a direct battalion branch, and in the case of the new year's Eve, the store never filled up. One morning, only one person was on the morning shift. When the door opened, a visitor came to the shop. When the guest picked up the clothes to pay the bill, when the cashier opened the drawer, the guest reached his hand in the cash box. At that time, the shopping guide shouted, the man ran away and the money was not caught. Steal 。 Therefore, retail managers should take a good look at why their stores are always unable to recruit people. The reasons are summarized as follows:

Team culture

A good team culture can attract talents continuously. The first thing to consider is what the team is. The manager should consider carefully whether his current sales team is considered as a real team. There is a clear sign in the team. That is the sense of competition. Is there a sense of competition in your team? Culture is a tool that can lead the team to better.

Two. Salary level

The author has heard a particularly ridiculous case. There is a direct manager in order to control the cost of the entire personnel, when formulating the monthly target, it will stack thirty percent on the basis of the established basis (Note: this region can be pumped up to 70%), which makes the salesperson only get the minimum wage every month. Nowadays, the price of clothing industry is not good, so the cost control is really critical, but it can not be overcharged on the cost of personnel. In the industry, it is easy to get the income level of peers, which will lead to continuous complaints from employees and eventually lead to turnover.

Three, brand influence

For many agents, it will tell the author that he can not control himself. The influence of the brand is determined by the headquarters. In the retail industry, I saw many agents going to do some activities sponsorship every year, or at the end of each year, they will make an advertising plan for next year, which is to enhance the brand influence. The first thing to confirm is that as an agent, what you need to do is to enhance the influence of your own region. Therefore, in terms of advertising input, retail managers should not be too stingy, and proper cost input can enhance brand influence, thereby enhancing performance and enhancing visibility.

Four, corporate culture construction

This should be differentiated from team culture construction. Team building is part of company building. Corporate culture contains many meanings, such as values construction, learning construction, cultural concept construction and process construction, all of which belong to corporate culture construction. The construction of enterprise culture can strengthen the sense of belonging of employees. It is the direction of employees' continuous progress and efforts. At the same time, corporate culture can enhance the sense of responsibility of employees, which can keep employees clear headed at any time, and cultivate everyone's sense of crisis and team spirit.

Five. Recruitment sources

The development of the Internet era has given recruiters more recruitment platforms. Nowadays, many recruiters use some platforms for recruitment, such as talent network, fair market, public network, hunting net. These platforms give recruiters a lot of opportunities, but also bring a negative impact. Many people promise to come to apply for a job, or the applicant's information is not updated in time, resulting in a lot of work done by recruiters. At this point, we must consider a problem. If we ensure that the candidates can meet the needs of the enterprises and guarantee the quality, there is a module in the top retail system developed by the author to explain the talent training system. It is a good way to make a reserve class for talents, but with the help of external force or internal situation, this will solve the problem of shortage of personnel at the source and ensure the steady flow of talents.