Exclusive Interview With ISAIA World Top Handmade Suit President Gianluca Isaia

ISAIA, the world's top handmade suit, it can be said that Naples suit One of the representatives. Speaking of Naples, Saville street, which has always claimed to be the holy land of a suit, will also be respectful. It brings together a group of the best craftsmen in the world, which means a height for men's clothing. ISAIA, as one of them, insists that people are the soul of clothes from beginning to end. This time ISAIA set aside the agent and decided to open shop in China alone, preparing to expand the market or something. Would we still feel the original ISAIA? Let's face up to ISAIA Isaia, President of Gianluca.

Q: ISAIA has a famous traditional handicraft. In your opinion, as a leader in the industry, what do you think of the difference between European and Asian men's clothing, such as tailoring, market and so on?

A: Europe and Asia have many different styles in their suits, such as shoulder design and style choice, but mainly in their minds. Asians feel that they have bought a piece of clothing, and we value their communication with clothes, how to create this dress by themselves, create their own style through this suit, establish their identity and interpret their own understanding of the brand. Because of the same dress, Asians may be too uniform, but in Europe everyone is different.

Q: we all know that ISAIA is the top hand made men's wear in Italy. Will there be Italy manual masters stationed in China this time, or will all custom tailoring be carried out in Italy?

A: first of all, I would like to say that we are from Naples, not Italy. We insist that all important processes are carried out in Naples, and we will have Chinese trainer trained in Naples in the store to do some measurement and some simple follow-up processes. We have many years of handcrafts masters who will conduct a global tour every year, tailor-made for the guests.

Q: for ISAIA. Ready-made clothes Part of the reason is that Asians are not the same as the Italians because of their stature and size, so will they consider some special edition designs that are specially sold to Asia?

A: we have stores in the United States and Japan, where we will adjust according to the market, and we will do so in China. We believe that we can treat customers in any region well.

Q: as one of the famous brands of legendary Western-style clothing handicraft shrines in Naples, does ISAIA consider the inheritance of Western-style clothing handcraft? Is there a similar school or training?

A: from my father's generation, many handicraftsmen got together and started the work of two generations. Now we have nearly 7000 hand tailors. And from generation to generation, many of them have great talents in tailoring, so we are not worried about the inheritance of technology. Similarly, we also have a systematic training, basically through two to three years of training can start his career, but if you want to graduate from a focused process, it will take about 15 years, and if you want to become a real master of tailor making, measurement, stereotype and so on, it will take more than 25 years. But we also have exceptions. It seems that this custom tailor who came with us is only 35 years old. He has a great talent in this respect.

Q: the fashion of men's wear is changing very fast. ISAIA, as an old hand made custom suit, is going to keep pace with fashion. Is there more color and style?

A: everyone will pay attention to the trend and style. We have 5 people in charge of this aspect. It seems that our aqua-cashmere is a thin, very fine waterproof wool fabric, which is very popular with the market. Also, we seem to have many Scotland grid fabrics this season, but next season we will have lots of Poka dot printing. We always walk in front of the market.

Q: similarly, as a western suit in Italy, maybe Zegna is known by more people in China. Has ISAIA considered similar plans in publicity, will it meet the needs of Chinese consumers and launch some relatively civilian suits to occupy the market?

A: Zegna has really done the biggest market, they are very successful, but we have their own characteristics. We pay more attention to the exchange of people and clothes. People who wear our clothes will leave a deep impression. We are more concerned about being ourselves.

Q: can you share with us some of the fabrics and styles recommended by ISAIA this year?

A: the color we are focusing on this year is blue. There is a famous Capri near Naples. There is a famous landscape called blue hole. This season's inspiration comes from this blue. When the sun rises every day and shines on the sea, the golden yellow reflection of the sun is very beautiful.

The other is a very Playboy fabric, actually this is a very traditional classic. British fabrics However, we have improved it, thinner and lighter, which is especially suitable for spring and summer.