Hangzhou'S First Container Theme Business "Box" Wants To Try 24 Hours.

< p > a commercial complex with different looks is coming out. It is the first container business in Hangzhou. It is neither a department store nor a shopping mall. It also wants to break the tradition of "10 point closes" and try to do business for 24 hours.

Opponents have been attacking with personalized businesses, and traditional retailers are catching up quickly.

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< p > < strong > container open shopping mall < /strong > < /p >

< p > < strong > there are zebra crossing, traffic lights and slides. < /strong > /p >

< p > at the site of the west market of East China Furniture City at Wen Yi Road and WAN Tang junction, a commercial project is under construction and ready to go.

In October this year, a Mr.BOX container will be set up as a container business with a construction area of 28000 square meters.

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< p > a large red container is a facade of the box.

"Breaking the stereotyped business building facade and display space, recombining the visual, artistic and multicultural features of the heavy industry to express a closer artistic and artistic posture and a clear trend."

This is the official propaganda of the box official.

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According to Li Zurong, general manager of Hangzhou Collection Hall Industrial Co., Ltd., by using above elements, P will bring new experience to customers.

There are zebra crossing, traffic lights, road signs and other street elements in the indoor space of the box. There are also double layer slides, which can slide from the two floor to the first floor. These interesting elements blend art, shopping, entertainment and leisure together.

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< p > < strong > is not a department store, nor is it like shopping mall < /strong > /p >

< p > < strong > it says it is just a "fun box" < /strong > /p >

What is in the "P" container? In terms of format planning, the first floor and the two floor are mainly supported by coffee shops and hairdressing. The third floor is catering, the four floor and the five floor are video games, Internet cafes and so on.

A group of creative restaurants, original trend cards, personalized buyer shops...

Will become the future of box collection.

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< p > in terms of food and beverage, Spanish Batelo restaurant, zoo coffee, take nine nine, impression Siam, fun trip, hoe Wo, Shang Shi and other brands will join the box, where you can enjoy many fresh and interesting dining experiences, such as drinking coffee with "chimps" of "Meng Meng".

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< p > there is also a phantan German buyer's shop. The returnee buyer team will bring back the fashionable clothing accessories purchased by Germany.

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< p > it is reported that all retail stores are operated in the form of exclusive stores. They collect rentals from them only, but ask them to organize some activities.

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< p > after the future business, the collection box will carry out diversified activities such as creative culture, trend music, < a href= "http:// www.sjfzxm.com/news/index_c.asp" > Fashion release /a and art exhibition.

"The box is not a department store, nor is it a shopping mall. If I want to define it, I think it should be a" fun box ".

Li said.

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< p > < strong > breaking the "10 point closing" tradition < /strong > < /p >.

< p > < strong > in the future, it is possible to try a href= "http:// www.sjfzxm.com/news/index_c.asp" > 24 hours' business < /a > /strong > /p >

< p > "we want to be the first 24 hour business entity in Hangzhou."

Li said, "Hongkong and Japan have many 24 hour business entities. In fact, the nightlife in Hangzhou is also very high, including the older commercial core area in the west of the city."

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There are many department stores and shopping centers in Hangzhou, P. But at 10 o'clock in the evening, it basically closes up. For many young people, nightlife is not going to end so early, or even just started. Besides, some bars and restaurants do not have much choice.

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< p > "after the opening of the box, coffee shops, restaurants, bars and so on will take the lead in the business until 12 p.m.".

After that, according to market reaction, Li said that they will extend the business hours for other catering businesses and retailers, and plan to achieve 24 hours of business in the future.

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< p > in addition, the box also supports individuals and groups to take pictures under the unique environment, including night patting.

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< p > < strong > queen park is the test of water. After the collection box, there are "box office" < /strong > /p >

P > < strong > the company should take a href= "http://? Www.sjfzxm.com/news/index_c.asp" > personalized < /a > commercial road < /strong > < /p >

< p > collection box is not the first commercial project of Ji Wu Tang Industrial Co. Ltd., the famous "Queen Park" on Wulin Road is the earliest test water on the road of personalized commerce.

After the collection of boxes, there is also a project called "box office" in the university town of Binjiang. The construction area is about 240 million. The format is mainly catering, and it takes the campus art route. It has already aimed at the students who consume the rubbish street.

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< p > "we feel that there is no commercial body in Hangzhou that can represent the city's distinctive style and personality."

Li said that Queens Park is only a food and beverage support for Wulin Road, but each of them has a distinct personality. It also forms a tone of art and atmosphere, attracting several Taobao stores every day to take photos.

The success of Queen park has made them more confident of the feasibility of personalized commerce.

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< p > these two years can be said to be the "outbreak" year of Hangzhou commercial complex, leaving dozens of shopping mall, from image positioning to product service, and it is difficult to avoid homogenization competition.

Li said: "we can not compare with Yintai city and the Mixc in terms of the perfection and radiant power of product categories, so we have to make our own personality and attract customers with our mentality."

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< p > this new model of commercial body is very attractive, but there are also some problems. For example, whether the loose management of the commercial body can be hold overall? Whether it is traditional department store or shopping mall, there are professional operation teams responsible for the continuous operation of commercial projects, understand customer needs, improve products and services, and if it is just rental property, there is no unified management and operation of shops, and only by doing some activities to promote short-term popularity, whether it can guarantee long-term heat is still unknown.

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