The Late Italy Men'S Wear Brand, Astor

< p > here, the world is < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > a target= "_blank" href= "_blank" > shoes "< hat > net" Xiaobian to introduce the Italy men's clothing brand Astor, low-key enter China.

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Today, P has become a part of the global market. No industrial brand can ignore the Chinese market, let alone the garment industry that has become dependent on the Chinese market.

The top garment brands in Europe and America began to layout the Chinese market more than ten years ago.

But as a European menswear brand respected by the design community, Astor chose to enter China in the near future.

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< p > Shi Ya st is a brand of men's clothing with a long history in Italy.

The brand was born at the end of the eighteenth Century. Before the birth of the brand, the royal family made clothes for the royal family of Italy. Therefore, in the European costume design field, Shi Estee was highly esteemed with a strong sense of history.

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Less than P, the design concept of men's clothing is slightly different from today's men's industrial design concept.

The trend of clothing design in Europe and the United States is the process, industrialization and institutionalization of design. Under this concept, the design is designed to maximize sales and create a trend. Therefore, today's mainstream men's clothing design stresses the practicality and appearance of clothing.

However, despite the practicality and appearance of Stan's men's clothing, such as meticulous materials and meticulous workmanship, he paid more attention to the emotional overflow of men's clothing, and the deep, tenacious and unyielding feelings were revealed through clothing.

For example, the color of the shinaste men's clothing is monochromatic as the background color, so as to highlight the simplicity of men's behavior, and to express richness by simple way. For example, in the selection of a target= "_blank" href= "//www.sjfzxm.com/" > cloth < /a >, the men's dress is not only comfortable to wear, but also has the ability of "leaving traces". This is one of the design indexes of the men's clothing, which refers to the wearer of clothes and can leave traces in the minds of the viewers.

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< p > because of the slight discrepancy with the mainstream men's clothing design concept, Shi Ya's men's wear has always been a minority's menswear brand in the European and American markets.

However, he did not seem to have an urge or strong desire to move from "niche" to "public".

This is also reflected in the development of the brand of the men's clothing in Shi Astor. Currently, there are only a dozen or so series of the men's clothing category in Shi Astor, and the target market is also scarce. In addition to the constant focus on the Italy market, there are no big moves in the American market.

Even in China, it has only entered a few cities, and it is said that the number of products is limited.

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< p > for this slow and clumsy business strategy, a manager in charge of the Chinese market said that this slow business strategy is in line with the brand culture of Shi Ya's men's clothing.

Although Astor also values pursuit, he pays much more attention to sticking to it. Though he is also demanding success, he is more aware of the success of one step at a time.

"We have always agreed with the positioning of our small men's clothing brand and will not pursue the trend," the manager said.

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"P" is precisely a culture that adheres to this trend and is changing rapidly and slowly. Therefore, the strength and speed of this visit to China is extremely limited.

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< p > at present, < a href= "//www.sjfzxm.com/news/index_f.asp" "Shi Ya ST" /a "only on-line brand official website, the official website shows the men's wear series, can be described as" rare products ".

However, for Chinese consumers who are keen on European men's wear, this is at least a lucky thing, because Shi Astor has come to us.

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