Don'T Think Of Functional Clothes So Much.

< p > here, the world is < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > a target= "_blank" href= "_blank".

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< p > "Backpackers", "sofa guests", "take the road of youth", "a journey that says go away"...

More and more white-collar and office workers like outdoor sports, so the hot outdoor functional clothing has become a highlight in the clothing market.

These outdoors functional clothing, which is less than two hundred or three hundred yuan and more than twenty thousand or thirty thousand yuan, is a selling point for outdoor functional clothing. Some of them are featured by sunscreen and windbreak. Because they have functions, they are usually necessary equipment for outdoor enthusiasts. However, these equipments are not as strong as they appear.

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"P > < strong > < a href= > //www.sjfzxm.com/news/index_f.asp > > waterproof charge garment < /a > more washing and less anti wet < /strong > < /p >

< p > recently, the Consumer Protection Committee of Shanghai released the "Bulletin of comparative test of 2014 years' clothing. It was found that after almost all the samples were washed, the waterproofing properties had declined to varying degrees, and the manufacturers did not express them on the label.

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< p > in the 40 samples of waterproofing test, the price ranges from 499 yuan to 3698 yuan. After 10 washings, 16 samples have good wet resistance or anti wetting properties, 14 samples have poor wetting resistance or poor performance, 10 samples do not have anti wetting properties, and the samples with moisture resistance are 40% of the total samples. The mainstream brands such as Columbia, Pathfinder, Nike and other outdoor sports clothes have been washed by 5-10 times.

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< p > the relevant consumer protection committee explained that the waterproof properties of most of the clothing products on the market now come from the coating on the surface of the fabric. With the increase of washing times, the coating may gradually fall off or dissolve, which will affect its waterproof performance.

And enterprises should give hints or instructions to consumers on product labels to protect consumers' right to know and to choose.

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< p > reporter visited the local outdoor clothing store in Guangzhou, found that the waterproof clothing for sale in each clothing store only marked "separate water washing", "ironing", "not using softeners" and other information, and did not clearly indicate the hint of washing method and washing function weakened. Salesmen also did not tell reporters that washing water with washcloth would result in the weakening of waterproof function.

Besides, reporters also visited the outdoor brand stores such as life without limits, Nike, Adidas and so on, and found the same situation.

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< p > < strong > sunscreen clothing is not so divine > /strong > /p >

< p > not only outdoor outfits are weakened after washing, but other functional clothing such as sunscreen clothes are not so magical. This summer, the popular "light protection clothing" with light and pparent texture and looks like raincoats is becoming an essential item for many girls to go out. Its selling price ranges from a 50 yuan to four hundred or five hundred yuan in the exclusive store. The industry has told reporters that when buying sunscreen functional clothing, we should pay attention to whether there are UPF value labels or third party inspection reports, and compare them according to the UPF>40 and UVA pmittance <5% standards.

If these are not found, sunscreen clothing may be just a gimmick.

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< p > China's implementation of < a target= "_blank" href= "//www.sjfzxm.com/" > textile > /a > Product ultraviolet protection performance evaluation since 2010 "stipulates that the anti ultraviolet product label should be marked with three basic contents: numerical value, national standard label and prompt.

The UV protection product UPF>40 and UV pmittance UVA should be less than 5%.

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< p > reporters found that some famous outdoor clothing brands in Guangzhou's outdoor clothing market did not have the SPF label. The store clerk told reporters that their sunscreen clothes were added "sun protection additives" and "anti UV cloth" in < a target= "_blank" href= "//www.sjfzxm.com/" > cloth < /a >, adding a target= "_blank" href= "_blank" > the surface reflection and scattering effect of the surface, so it can play the role of sunscreen.

A clothing industry insiders say that the UV protection coefficient of sunscreen clothing is not mandatory. It is voluntary testing. The sun protection clothing is not UPF compliant, but if the label does not label "sun protection clothing", it can circumvent the requirement.

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< p >, does sunscreen really have sunscreen effect? A doctor in Department of Dermatology said that professional sunscreen clothing plays an anti ultraviolet and radiation protection role, but the price is more expensive, and ordinary people do not need to catch up with the wind.

In the market, low price sunscreen fabrics are made of nylon or nylon fabrics, and their air permeability is poor.

If you are exposed to polyester fibers for a long time, your skin will easily become infected with irritant dermatitis. If you want to have sunscreen, the long sleeved cotton clothes will have better sunscreen effect.

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< p > < strong > comprehensive gross profit margin is close to 50% < /strong > < /p >

< p > although functional clothing has such or one function problem, it is expensive.

Reporters entered an electronic business platform to enter the "assault clothing" to search for a total of 172 thousand and 400 items, of which the highest retail price of the assault clothing reached 30000 yuan.

If you want to be prepared to go all the way, the price may make you a little "casual".

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< p > according to the reporter's estimate, it usually takes about 2000 yuan to purchase an outdoor sports equipment in the ordinary non brand outdoor clothing store.

In a well-known outdoor store, when a reporter consulted a salesperson about the price of outdoor equipment for two people to Tibet, the salesmen listed the items such as assault clothing, fleece clothing, mountaineering shoes, mountaineering bags, < a target= "_blank" href= "//www.sjfzxm.com/" > hat "/a" and so on, counting the discount, indicating that 10000 yuan should be able to buy two people's costumes.

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The price of "P" is also good for outdoor clothing companies. In this year's IPO pre disclosure companies, Sanfo outdoor ranks among them. The reporter looked at the annual reports of relevant clothing listed companies, and found that the comprehensive gross profit margins of outdoor sports brands in Columbia from 2011 to 2013 were 42.44%, 41.57% and 43.06% respectively. The total gross profit margin of the pathfinder was 47.53%, 50.94% and 50.02%. In the past three years, the turnover of these companies increased by a different margin.

Last year, the overall gross profit margin of outdoor clothing brands was close to 50%.

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< p > < strong > link > /strong > /p >

< p > < strong > the sun protection principle of sunscreen clothing is < /strong > /p >

< p > < < a > href= > //www.sjfzxm.com/news/index_f.asp > > sun protection clothes > /a > there are two kinds of sun protection principles. One is thick treatment, the other is to increase the density of the fabric to prevent sunscreen. The two is to add sunscreen coating.

According to the insiders, the cheap "sunscreen" on the market is made of chemical fiber material with sparse material and no special sunscreen coating. Although it can shade, it does not have the function of blocking ultraviolet rays. In fact, it can only play the role of sunscreen in ordinary long sleeved clothes.

And some decorative lace hollowed out sunscreen clothing, its sunscreen effect is even more weakened.

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