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Dangdang Invested $200 Million In Two Years To Smash The Clothing Business Market
< p style= "text-align: center" > < img border= "0" align= "center" alt= "" src= "" /uploadimages/201407/18/20140718015918_sj.JPG "/" < > > "
< p style= "text-align: center > > Dangdang invested $200 million in two years to smash the clothing business market < /p >
< p > July 18th morning news, < a href= "http://cailiao.sjfzxm.com/Matertial/show/default.aspx" > dress < /a > category gave Dangdang new business growth point. Dangdang vice president Deng Yifei said in an interview today that Dangdang gave no investment to clothing category before. In the past two years, it has smashed 200 million dollars in clothing category, half of which comes from books and half comes from clothing. < /p >
< p style= "text-align: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201407/18/20140718015901_sj.JPG "/" < < > >
"P" Dangdang clothing began to attract attention, largely due to the "tail product" flash buying. In March of last year, customers such as customers, Tmall, Jingdong and other electric providers launched flash purchase channels. Dangdang was also on line with vip.com in May 7th. < /p >
< p > > a href= "http://sjfzxm.com/news/index_q.asp" > Data < /a > shows that Dangdang clothing has increased by more than 100% for six consecutive quarters, becoming the fastest growing category. From 2012, Dangdang clothing business started 560 million, to 2 billion 700 million in 2013, an increase of nearly 5 times. No matter from the sales growth rate or the yield, they are far more than other platforms. < /p >
< p > "we spent 200 million dollars in clothing category in two years, half of which came from books and half came from clothing." Deng Yifei, vice president of Dangdang network, said. Dangdang will link up the whole chain of clothing sales, and achieve the service of new products, season and tail goods sales through the layout of "tail product flash purchase + new product flash buying + clothing mall". < /p >
< p > compared with 3C digital and food business categories, the clothing market has larger profit margins. According to the related enterprise earnings data disclosure, 3C digital gross margin is only 3-5%, and gross profit margin of clothing is above 25%. Tmall is currently the largest apparel e-commerce platform in China. Vip.com, which started selling tail products, has been climbing steadily over the past two years. Dangdang has also benefited from the active layout of the clothing market. Clothing has replaced books and become the target category of its high growth strategy. < /p >
< p > clothing category success makes Dangdang full of confidence. Although some people criticised vip.com's gross margin of 24.9%, Dangdang's gross profit margin was only 18.2%, huge investment lowered the gross profit margin of Dangdang net, but Deng Dangfei, vice president of Dangdang, did not think so. < /p >
< p > "if a href=" http://sjfzxm.com/pioneer/ "> Dangdang" /a "only books, gross margin will be as high as vip.com. Clothing category is an important step in Dangdang's successful spanformation of a comprehensive shopping mall, so it is totally worthwhile to invest in it. Deng Yifei said. < /p >
< p style= "text-align: center > > Dangdang invested $200 million in two years to smash the clothing business market < /p >
< p > July 18th morning news, < a href= "http://cailiao.sjfzxm.com/Matertial/show/default.aspx" > dress < /a > category gave Dangdang new business growth point. Dangdang vice president Deng Yifei said in an interview today that Dangdang gave no investment to clothing category before. In the past two years, it has smashed 200 million dollars in clothing category, half of which comes from books and half comes from clothing. < /p >
< p style= "text-align: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201407/18/20140718015901_sj.JPG "/" < < > >
"P" Dangdang clothing began to attract attention, largely due to the "tail product" flash buying. In March of last year, customers such as customers, Tmall, Jingdong and other electric providers launched flash purchase channels. Dangdang was also on line with vip.com in May 7th. < /p >
< p > > a href= "http://sjfzxm.com/news/index_q.asp" > Data < /a > shows that Dangdang clothing has increased by more than 100% for six consecutive quarters, becoming the fastest growing category. From 2012, Dangdang clothing business started 560 million, to 2 billion 700 million in 2013, an increase of nearly 5 times. No matter from the sales growth rate or the yield, they are far more than other platforms. < /p >
< p > "we spent 200 million dollars in clothing category in two years, half of which came from books and half came from clothing." Deng Yifei, vice president of Dangdang network, said. Dangdang will link up the whole chain of clothing sales, and achieve the service of new products, season and tail goods sales through the layout of "tail product flash purchase + new product flash buying + clothing mall". < /p >
< p > compared with 3C digital and food business categories, the clothing market has larger profit margins. According to the related enterprise earnings data disclosure, 3C digital gross margin is only 3-5%, and gross profit margin of clothing is above 25%. Tmall is currently the largest apparel e-commerce platform in China. Vip.com, which started selling tail products, has been climbing steadily over the past two years. Dangdang has also benefited from the active layout of the clothing market. Clothing has replaced books and become the target category of its high growth strategy. < /p >
< p > clothing category success makes Dangdang full of confidence. Although some people criticised vip.com's gross margin of 24.9%, Dangdang's gross profit margin was only 18.2%, huge investment lowered the gross profit margin of Dangdang net, but Deng Dangfei, vice president of Dangdang, did not think so. < /p >
< p > "if a href=" http://sjfzxm.com/pioneer/ "> Dangdang" /a "only books, gross margin will be as high as vip.com. Clothing category is an important step in Dangdang's successful spanformation of a comprehensive shopping mall, so it is totally worthwhile to invest in it. Deng Yifei said. < /p >
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