Luxury Electric Providers Have Been Closed Down

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< p > > the world's < a href= "//www.sjfzxm.com/news/index_f.asp > > the dress shoes < /a > hat net's small compiling to introduce the luxury goods business is now closing down.

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Less than P, a luxury luxury electric provider has lost the trend of Huarong road in recent two years. Even the prestigious network has not been spared.

Respecting the network recently officially declared bankruptcy, though it was invested in Softbank Sai Fu in one month.

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< p > it is understood that websites such as pin Ju, Jiapin, Hohhot and so on, which are positioned as luxury electric providers, have also been closed down in the past two years. The electricity business has begun to turn around after experiencing the stage of "burning money making cry", but luxury electric business is one of the heterogeneous ones.

After a swarm of fanaticism, the industry entered the winter.

More and more luxury websites are at the crossroads of pformation.

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< p > < strong > luxury goods providers are in a dilemma of survival < /strong > < /p >

< p > over the past two years, most of the luxury electric business websites are in bad luck.

A few days ago, CEO, a respected network company, said in his micro-blog: "my general manager and shareholder status of Agel Ecommerce Ltd in Wales flourishing in October 2013 have all been pferred out of Shanghai, and the VIP honor network has also been replaced by management.

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P has enjoyed a short and gorgeous past.

In August 2011, we enjoyed online shopping, including luxury goods, fashion trendy clothes, beauty care and skin care.

Nearly a month later, Sai Fu Asian fund has sent tens of millions of dollars into its blood pfusion, becoming the fastest seller in the history.

Not only that, but also to China Merchants Bank, telecommunications and other institutions as partners.

According to public reports, the enjoyment of the Internet line in 4 months has completed the sale of some similar websites in one year.

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< p > although the momentum is strong, it will not last long.

In recent years, in the fermentation of e-commerce business, luxury electric business has mushroomed.

However, it seems that luxury goods are deficient in the electricity supplier gene. After a high-profile appearance, it is a flash in the pan. Public reports show that since 2011, luxury electric business has gone through such problems as shortage of funds, layoffs and structural shrinkage, including the good product network and temple library that had been awarded several rounds of financing.

As Yan Yanzhi, an investment partner of Sai Fu Asia, has said, "getting investment proves that you are recognized by a certain investor. It does not mean that it has been recognized by the market, nor does it mean that it has been successful."

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< p > < strong > luxury electric providers suffer from "traffic pressure" < /strong > /p >

< p > now, luxury electric business is more like a congenital deformity.

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< p > first, the "noble blood" of luxury goods is incompatible with the "civilian temperament" of the electricity supplier.

Shen Dongjun, President of Ling Tong jewelry, said that when consumers stepped into luxury stores, they began a "ritual sense" experience.

He believes that luxury consumption belongs to cultural consumption and spiritual consumption, and it is a kind of consumption that requires "ritual sense".

But the electricity supplier, it is difficult to form this kind of "ritual feeling" consumption.

The operation of luxury electric providers has ignored this sense of ritual and is hard to get the favor of mainstream consumers.

Moreover, luxury goods are not willing to rely on price cuts to maintain operation, and the electricity supplier platform is surrounded by a large number of price sensitive consumers, their purchasing power is very difficult to support the operation of luxury electric providers.

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< p > > secondly, < a href= "//www.sjfzxm.com/news/index_f.asp" > luxury goods < /a > the electricity supplier has encountered the general problem facing the vertical electricity supplier -- traffic pressure.

Electricity business insiders say that the cost of advertising is not small.

Even a leading Tmall electricity supplier, the cost of acquiring a new user is more than 100 yuan, let alone any other website without any traffic source, < /p >

< p > Third, luxury goods providers are facing tough supply.

China's luxury electric business has not solved the problem of supply from beginning to end.

There is no authorization to sell real luxury goods online.

Domestic dare to call itself a luxury electric business, no matter it is buying and buying abroad, and the so-called joint merchants, most of them are also working with agents, which can not guarantee the supply of goods.

Businessmen tend to profit. Once the supply of goods can not be guaranteed, the market is full of fake goods.

According to public reports, a respected network staff revealed that compared with the slower growth orders, the quality complaints about the products made the company break the brain. At first, it was only a few scattered pieces, but then it was a large-scale outbreak. The most common complaint was the source of goods.

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Cao Lei, the director of the China Electronic Commerce Research Center, said that the problem of the goods, the worry of the spread of the counterfeit goods, the lack of shopping experience and the restriction of the price are the mountains on the top of the luxury goods business.

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< p > < strong > the road of pformation is long > /strong > /p >

< p > data show that the collapse of luxury electric business is not a problem of market capacity. The market scale of China's luxury goods industry has been expanding year by year, and it is entirely an imaginable blue ocean.

In other words, the key to success or failure of the luxury business is business models.

The current cost chain of luxury electric business is contrary to the structure of the general electricity supplier mode, and can not reflect the advantages of the electricity supplier.

Luxury electric providers usually obtain sourcing through brand agent channels or by recruiting buyers.

In this case, the purchase cost of the luxury electric business is basically at the same level as that of the traditional channel, and the cost of advertising is also overburdened.

China Electronic Commerce Association Network Marketing Center Director Ren Ren believes that the future electricity providers, first of all to change the mode - online marketing, offline pactions.

Luxury online platform must have its own characteristics, the so-called characteristics, the early stage is from the category.

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< p > some websites that previously dominated the concept of luxury electric business are pforming to the whole category of platform.

Up to now, the company has licensed 50 brands or platforms, including eBay, the largest online shopping platform in Korea, Gmarket, and three KarmaLoop providers in the US.

According to the CEO Ji Wenhong, the current show can still get the goods at low cost; after docking with overseas brands or platforms, all the updates are synchronized.

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In his view, P is a service solution provider for overseas brands or platforms, and is responsible for all matters including pportation, replacement, customer service, and the development of new user markets.

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< p > it should be said that after walking through the poor mountains and rivers, the walking net has gone out of a beautiful way.

However, the pformation also means a large amount of capital investment and the demand for massive users. In this regard, < a href= "//www.sjfzxm.com/news/index_s.asp" > luxury electric business "/a" is facing the threat of Tmall, Jingdong, vip.com and other domestic e-commerce platforms to set foot in the light luxury market.

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