Shop Management: Business Language Skills

< p > strong > 1, "yes, but" method < /strong > < /p >.

< p > in reply to "a href=" http:// "www.sjfzxm.com/news/index_c.asp > customer" /a "objection, this is a widely applied method. It is very proud and effective.

Specifically, on the one hand, the salesperson agrees with the customer's opinions, and on the other hand explains the reasons for the customer's opinion and the one-sided view of customers.

For example: < /p >

< p > Customer: "I have always wanted to buy a handheld computer, but I heard it was very difficult to use it, and a friend of mine never used it clearly."

< /p >

< p > Salesperson: "yes, you are right. Many people are not very clear about the function of the PDA, but the design of the business is different. It will definitely be very useful.

Here is a simple instruction manual that will tell you how to use it. At the same time, there is a guidance key inside the business. It will not be used to inquire at any time, or you can call our company's hotline. If it is still not used, we can send someone to explain it, and then we can go back to the store.

< /p >

< p > you see, this < a href= "http:// www.sjfzxm.com/news/index_c.asp" > salesperson < /a > with a "yes" to agree with the customer, with a "but" explains why the handheld computer is not easy to use.

This method can make customers feel happy to change the misunderstanding of products.

< /p >

< p > strong > 2, high angle of view, omnidirectional method < /strong > /p >

< p > customers may put forward some shortcomings of the commodity, and the salesperson can emphasize the outstanding advantages of the goods, so as to weaken the shortcomings raised by the customers.

When the objection raised by the customer is based on factual basis, this method can be applied, for example: < /p >

< p > Salesperson: "the business capacity of the business is very large, and you can remember 500 thousand Chinese characters."

< /p >

< p > Customer: "the capacity is very large, but it is easy to lose data."

< /p >

< p > Salesperson: "you are talking about a low price product. You need a spare battery to prevent loss of data when changing batteries. Now the business is using flash memory technology, changing batteries or taking batteries for half a year without losing data."

< /p >

< p > < strong > 3, - a href= "http:// www.sjfzxm.com/news/index_c.asp" > guidance method < /a > /strong > /p >

< p > sometimes we can guide customers through asking questions to customers, so that customers can remove their doubts and find out the answers themselves.

For example, a customer enters the shop to see the blower: < /p >

"P > Customer:" I want to buy a cheaper blower. "

< /p >

< p > Salesperson: "cheap blowers are generally small. Do you want smaller ones?" < /p >

< p > Customer: "I think the discount will be a little cheaper in the store."

< /p >

< p > Salesperson: "but what is the quality of the blower there compared with ours?" < /p >

< p > Customer: "Oh, their blowers..."

< /p >

< p > by asking questions, the salesperson makes the customer compare the difference of their own products and make a choice.

In this way, the salesperson should be familiar with all kinds of products so as to help the customers to compare objectively.

< /p >

< p > < strong > 4, showing the popular law < /strong > < /p >.

< p > this method is to persuade customers to change their views by accepting the salesmen's recommendation by revealing the trend of today's commodities.

This method is generally applicable to the persuasion of young customers.

For example, a father wants to buy a racing car for the young only child, and they come to a car shop.

My son wants to buy a black racing car.

But he was out of stock, and the salesman advised him to buy other colors, but the young man was stubborn and must have a black one.

At this time, the manager came up and said, "look at the cars running on the streets. They are almost all red."

In one sentence, the young man changed his mind and gladly bought a red racing car.

< /p >

< p > < strong > 5, direct negation < /strong > < /p >.

< p > when a customer's objection comes from unreal information or misunderstanding, direct negation can be used.

For example, a customer is watching a saw with a plastic handle.

< /p >

< p > Customer: "why does this saw handle is made of plastic instead of metal? It seems to reduce costs."

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< p > Salesperson: "I see what you mean, but switching to a plastic handle is by no means a low cost.

You see, this plastic is very hard and is as safe and reliable as metal.

Many people like this style very much because it is both light and cheap.

< /p >

< p > because the direct negation method refutes customer's opinion directly, the salesperson can only use it when necessary.

Moreover, when using this method to persuade customers, be sure to pay attention to the softness and Euphemism of the tone. Let the customer feel that you are contradicting him for helping him, rather than intending to argue with him.

< /p >