Salesman's 10 "Marketing Bible"

　　 First, arrange an hour a day.

Sales, like anything else, require discipline. Sales can always be postponed. You are always waiting for a better day. In fact, there will never be the best time to sell.

　　 Two, fight as much as possible. Telephone 。

Never forget to spend time accurately defining your target market before looking for customers. In this way, people who communicate with each other on the phone will be the most likely to be your customers in the market.

If you call a person who is most likely to become a client, you will be contacted with the prospective householder who is most likely to purchase your product or service in large quantities. Call as many as possible in this hour. Because every call is of high quality, playing more often is better than beating.

　　 Three, the phone should be brief.

The goal of making a phone call for a sales call is to get an appointment. You can't sell a complex product or service on the phone, and you certainly don't want to haggle over the phone.

Telephone making Sale It should last for about 3 minutes, and you should focus on introducing yourself, your product, and understanding the needs of the other person, so that you can give a good reason to let the other person spend his precious time talking with you. The most important thing is not to forget to meet with each other.

　　 Four, prepare a list before calling.

If you don't prepare the list beforehand, most of your sales time will have to find the name you need. You will be busy all the time, always feel very hard at work, but do not make a few phone calls. Therefore, you should always prepare a list of personnel that can be used for one month at hand.

　　 Five, focus work 。

Do not answer the phone or receive guests during the sales hours. Make full use of marketing experience curve. Just like any repetitive work, the more times you repeat the work in adjacent time pieces, the better you will become.

Promotion is no exception. Your second phone will be better than the first one, and the third will be better than the second one. In sports, we call it "the best way to get in". You will find that your sales skills do not actually improve with the increase in sales time.

　　 Six, if the traditional sales hours do not work, they will have to avoid the rush hour sales.

In general, people call sales calls between 9 a.m. and 5 p.m. So you can make an hour of sales every day at this time.

If this traditional sales session does not work for you, you should change the sales time to the non peak call time or increase the sales time during off peak hours. You'd better arrange for sales between 8:00-9:00 a.m. and 12:00-13:00 noon and 17:00-18:30.

　　 Seven. Change the time of call.

We all have a habitual behavior, and so do your customers. It is very likely that you will attend the meeting every Monday at 10 o'clock. If you can not get them through at this time, you should learn from them and give him a call at other times of the day or on other days. You will get unexpected results.

　　 Eight, customer information must be complete. Use computerized system.

The customer management system you choose should be able to keep a good record of the customers you need to follow up, whether it will follow up in three years or tomorrow.

　　 Nine, anticipate the outcome before starting.

This recommendation is very effective in finding customers and business development. Your goal is to get a chance to meet, so your wording on the phone should be designed around this goal.

　　 Ten, do not stop.

Perseverance is an important factor in sales success. Most sales were done after fifth telephone conversations. However, most salesmen stopped after the first call.