Shoe And Clothing Industry Tries To "Break Through" "Collection Store" Whether It Can Cater To Consumers' Tastes.

< p > < < a href= > http://sjfzxm.com/news/index_cj.as > > men's wear > /a > brand Nash road in Guangzhou, the first multi brand high-end boutique shop 01MEN in Japan. Recently, the famous domestic shoe enterprise AOKANG international issued a fixed increase plan to raise 400 million yuan in funding, and plan to build 150 new AOKANG International Pavilion in the next 3 years.

There are indications that the collection store mode is becoming the focus of the pformation of shoes and clothing brands in the second half of the year.

This expert analysis, at present, most of the collection shops are imported brand designers at home and abroad, compared with foreign and even Beijing Shanghai, Guangzhou's consumption soil is not mature, and designer brand resources are relatively scarce, such shops external expansion is difficult.

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< p > < strong > brands are holding together "bet" collection shop < /strong > /p >

< p > a few days ago, the first multi brand high-end boutique shop, "01MEN", was launched in Guangzhou.

Coincidentally, AOKANG international has announced that it intends to raise funds 400 million yuan, and plans to build 150 new AOKANG International Pavilion in the next 3 years.

There are also good news birds who have tasted the sweetness. The new bird has launched a new high-end fashion apparel brand located in the two or three tier market, which is an integrated brand store "Phoenix Shang Shang", and plans to open 100 nationwide in the next 5 years.

Seven wolves, 361 degrees and so on in many brand collection shop action.

The seven wolf living hall integrates traditional men's clothing, family clothing and household goods into one, and tries to incorporate some international brands into it.

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< p > < strong > local a href= "http://sjfzxm.com/news/index_cj.as" > merchants < /a > also to join in the bustle < /strong > /p >

< p > reporter's visit shows that Guangzhou's local businesses have not diminished the heat of brand collection shops.

In addition to Zheng Jia Plaza, the buyer's integrated department store "Hi life concept Pavilion" and Tai Koo Hui adjust the introduction of large buyer collection stores. After the introduction of the "8090 door" and "plaything" two buyer designer collection shops, Huacheng Hui has also recently accessed THETHING, MANMADE NATURAL, MATCHBOX, CHEAP MONDAY four designer brand stores.

8090 Gao Bin, deputy general manager of the chao chao Fang, told reporters that the 8090 Hui Chao Fang will be positioned as a comprehensive life hall in the future, introducing designer collection shops or buyer shops, and stepping out of the personalized and trend line.

"Now in department stores, clothes, shoes, bags and accessories are sold separately in different regions, and consumers are tired of wandering."

Huang Yongzhi, COE, also revealed that at present, it is planning a one-stop brand combination store, placing similar brands in an experience hall to let consumers feel.

Huang Yongzhi also said that he would make a 3D experience in the home. Consumers could only simulate the effect of 3D pictures as soon as they had reported the decoration area and price.

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< p > < strong > designer light luxury brand "superior" < /strong > /p >

The most prominent feature of the "P" multi brand integrated store is to bring together a large number of brands in the store and build a "joint fleet" camp with agglomeration effect.

8090 chao chao Fang "Shang Shang" store has gathered more than 130 designer brands at home and abroad. In addition to selling its own brand of card slave Road, 01MEN also brings together about 100 international brands.

"Phoenix Shang Shang" brings together about 20 brands of shoes and clothing and leather goods from Italy, France, the United States and South Korea.

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< p > "our commodity price below 200 yuan less than 5%, 1500 yuan to 3000 yuan or more of the goods accounted for more than half."

JASION, a Shang shop manager, told reporters that designer brand has unique aesthetic standards and aesthetic system, and its value can not be simply measured by its use function.

Spend thousands of dollars to buy an unknown designer product, will consumers buy it? JASION points out that the biggest feature of designer brand store is that the output is small, and each product is unique.

According to their survey, most young customers say they are more willing to spend more than ten thousand yuan on luxuries and buy more designer products, so that they can dress more personalities and do not worry about bumping into shirts.

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< p > the reporter met a pair of 80 after fashion couples MIKE and VICKY in the store.

"Like visiting designer brand stores is because products are interesting and creative, and don't worry about bumping into shirts."

MIKE says they buy designer clothing more than 30 thousand yuan a year.

VICKY told reporters that the generation of parents would see the trend of popularity, and now young people pay attention to their personality.

Insiders said that with the adjustment of the domestic economy and the government's efforts to combat corruption and promote clean government, the sale of luxury goods in China has shown a downward trend, which also provides opportunities for designers to quickly and quickly enjoy luxury brands.

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< p > < strong > factorial < /strong > < /p >

< p > < strong > the prospect of the store mode is good. < /strong > < /p >

"P >" the rapid development of electronic commerce in the retail market share, shopping centers occupy the traditional department store market, traditional clothing retail stores, department stores have been greatly impacted.

Dou Huaishan, general manager of China general merchandise department, said that the mode of multi brand integrated large shop or the terminal innovation business that was jointly valued.

The head of card slave road also said that the traditional retail industry in the mobile Internet era is likely to regenerate vitality through innovation such as O2O. The retail form of the terminal has changed greatly. With the change of consumption preference, the buyer shop and brand collection store will become a new business mode of the domestic garment industry.

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< p > < strong > helps to increase customer retention time < /strong > /p >

< p > "brand collection shop can mix with so many brands to increase the staying time of guests in the store."

Gao Bin said that traditional department stores sell men and women's clothing, shoes, bags and accessories separately in different regions, while customers in the collection shop buy their jackets, and can pick different brands of bottoms, shoes, hats and bags, and wear different tastes. Salesmen will also give professional guidance. They have done statistics, doubling the time of guests staying in the collection shop than single brand stores. The 8090 yuan Chao Fang recorded a monthly average passenger volume increasing from 10% to 20% in the first half of this year.

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< p > and the reporter saw at the same gate that there were flower bar and book bar here.

The shopkeeper said that when the boys were picking clothes, the girls could drink tea and flowers in the flower bar, pick up a few potted potted plants, increase their consumption experience, and increase their income.

"For shopping malls, the introduction of a collection store means that the total number of brands will increase significantly in the same area."

Huang Yongzhi also expressed this.

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< p > < strong > terminal needs to be changed to cope with retail change situation < /strong > /p >

< p > > General Manager of Sino department store, Dou Huai Shan, points out that there are two ways to make shoes and clothing brands profitable at present. One is the scale effect, such as ZARA, H&M, UNIQLO and so on. The shortcoming is that the rate is low; the other is to make the brand value bigger, for example, the rate of Hermes and LV can be 50 times, and the space is huge.

At present, for most of the shoe and clothing brands in China, the scale effect is not enough and the profit is getting thinner and thinner. We must find a way to change, to save the declining performance, and to seek the brand's continued competitiveness in the complex retail situation.

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Less than p ago, casual wear Baleno announced that as of the end of March 2014, Baleno and other sub brands had 388 outlets in China and 1/10 of the total number of stores.

Giordano, another clothing company listed in Hongkong, is also hard to escape.

According to Giordano's first quarter 2014 earnings report, as of March 31, 2014, the company's sales decreased by 7%, and the gross profit fell by 13% during the same period. At present, there are 75 outlets closed by Giordano, and 54 of them are occupied by the mainland.

The situation of domestic leading enterprises, such as Smith Barney and Semir, is also not optimistic. Revenue has declined to a certain extent over the previous year.

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< p > < strong > reporter observed < /strong > < /p >.

< p > < strong > the growing soil of the designer's integrated store needs to be improved < /strong > /p >

< p > it is undeniable that whether the brand store or buyer shop is the biggest advantage of product personalization differentiation, many designer brand products are often only one piece, unique, so the price is often more expensive than the market popular brand products.

This brings many challenges: the consumption of Guangzhou people is relatively pragmatic, and does not pay attention to the personality of the individual. Rather than buying expensive designer brand products at high prices, it is better to go to the department store to buy some popular brands that everyone knows.

It is precisely because of this, compared with Beijing and Shanghai, the maturity of Guangzhou's designer commodity market is not high.

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< p > it is understood that at present, there are not many brands that are marketable in China. Many of the head of the collection shop also confessed that designers are very individual groups. They often stubbornly enter their own ideas, and the products they design do not conform to the market. Many products are difficult to supplement the consumer's acceptance and acceptance. With a small volume of shipments, how to ensure profits? If the price is too high and difficult to sell, if the price is moderate, it means that more chains should be opened, but the scale of the chain is coming up, and the designer's products have become the mainland products and lose their characteristics.

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< p > so gathering shop is not easy to do. It is not simply putting several brands together. It needs to consider why it is put together and what effect it wants to achieve.

But it is undeniable that designer collection shop or buyer shop is the direction of brand pformation in the future, but now it is necessary to cultivate the growing soil.

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< p > < strong > noun interpretation < /strong > < /p >.

< p > < strong > brand collection shop < /strong > < /p >

< p > multi brand store is required to bring together a large number of brands in the store and build a "joint fleet" camp with agglomeration effect.

At present, these brands consist of corporate private brands and international brands from many countries such as Italy and France through proxy mode, as well as brands with exclusive rights to each other.

The collection store mode is a common channel model in Europe and the United States, and many brands of goods go to the buyer's collection store and boutique general store.

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