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Footwear And Other Hardware Markets Need To Break Through Technical Barriers To Create Brands And Expand The Market.

2014/6/21 17:21:00 23

FootwearHardwareBrand

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< p > in recent years, our country's < a href= "http://sjfzxm.com/news/index_c.asp" > Hardware > /a > tool industry has been in an upward stage of development. According to relevant statistics, China's export of hardware and tools has maintained two digit growth for many years.

In 2012, the total export volume of China's tool and hardware industry was 11 billion 409 million US dollars, an increase of 11.06% over the same period last year, and 215 countries and regions exported, while the export volume to India and Australia grew by more than 20%.

In 2013 1~9, the total import and export of tools and hardware reached US $13 billion 865 million.

Among them, exports amounted to US $9 billion 337 million, an increase of 8.38% over the same period last year.

Although China occupies 50% of the global tool exports, it is still not in the power of hardware and tools.

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< p > to catch up with the reasons, most of China's hardware and tools enterprises mainly produce low-end products or are in the OEM stage. The high-end products and brand products with high competitive advantages are still controlled by the European and American countries. Therefore, the competitiveness of the domestic hardware and tools products globally is still unapparent.

In addition, the profit margins of hardware tools are also affected by the raw material market, and they are constantly being compressed. Our hardware tools can no longer rely solely on price to enhance their competitiveness. This requires that our hardware and tools enterprises begin to increase their research on new technologies, occupy a place in high-end fields, and need an independent brand to seize the domestic market with foreign brands, and to open up foreign markets.

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< p > > a href= "http://sjfzxm.com/news/index_c.asp" > Hardware Tools < /a > industry is regarded as an old brand industry in our country, but it still can not compete with international brands. Apart from its lack of technology development for high-end products, there is a serious lack of brand quality and trust in the domestic market, which has led to the difficulty of hardware brand enterprise's independent brand.

In order to seize the market, some enterprises can only rely on the development of OEM. They can not help thinking that their brands can not really go abroad. Why should they let foreign brands seize the domestic market openly? How can they promote their products? I believe this is the direction for the development of China's hardware tools in the next few years.

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P now, all walks of life are beginning to develop towards a humanized and intelligent way. In order for hardware tools to meet the needs of domestic and foreign markets, we must focus on the development of new products, gradually develop professional R & D teams, and achieve the localization of high-end products as early as possible, and no longer rely on imports.

The development of industrial clusters, the promotion of industry optimization and upgrading, so that the industry group's competitive advantage is more clear.

Constantly explore and walk out of the road of brand building, and have a quality assurance, high quality and trustworthy "a href=" http://sjfzxm.com/news/index_c.asp "brand" /a, which has swept the domestic market and swept the international market, becoming a truly strong hardware tool!

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