Analysis Of Chain Store'S Unconventional Promotion Mode

< p > < a href= > //www.sjfzxm.com/news/index_c.asp > unconventional promotion < /a > mode (also known as thematic promotion) is also a kind of promotional activity frequently taken by chain stores.

Such promotional activities are usually determined by the manufacturer to determine the activity plan, theme, scale and form, and then the chain store is responsible for implementing or implementing it.

The number of unconventional promotional activities is not large, the scale of operation is large, and the impression is deeper among consumers, which can have a profound impact on the long-term sales volume of the market. Therefore, once the manufacturer comes up with a more feasible operation plan, many chain stores are willing to follow suit.

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< p > < strong > (1): characteristics of unconventional promotion: < /strong > < /p >

< p > 1, instructive.

When dealing with unconventional promotion activities, there are usually activities plan providers who give comprehensive guidance to chain stores in terms of scheme operation, procedure, scale and media dissemination.

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< p > 2, thematic.

Unconventional < a href= "//www.sjfzxm.com/news/index_c.asp" > promotional activities < /a > generally want to be impressed in the minds of consumers. Therefore, mobile operators will put forward an attractive campaign theme and slogan in the whole activity to attract more people's attention.

For example, "calcium insurance" is needed in a factory's theme activity.

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< p > 3, timeliness.

Non conventional promotion activities will have a certain duration of activity, and the timeliness of "overdue waiting" is also an important feature of unconventional promotional activities to attract eyeballs.

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< p > < strong > (two): application category of unconventional promotion: < /strong > < /p >

< p > suitable for operation groups: large and medium enterprises and < a href= "//www.sjfzxm.com/news/index_c.asp" > chain store < /a > /p >

< p > suitable for operation cycle: suitable for staged promotional activities, with a certain interval period, usually separated by month, quarter, half year and year; suitable for operation sites: large outdoor locations or hypermarkets, and comprehensive layout according to the form of promotion outlets.

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< p > < strong > (three): precautions for unconventional promotional activities: < /strong > < /p >

< p > the process of developing unconventional promotional activities is much more complicated than regular promotion. Chain stores also need to consider comprehensively from cost, negotiation of venue selection, promotion team, after sales service, media interaction, promotion material support and so on.

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< p > before doing unconventional promotional activities, chain stores should understand what consumers are thinking in the near future, what purchase preferences they show, what aspects of consumption and promotion information they receive and so on.

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< p > the theme of sales promotion which accords with their tastes will be more moving to the hearts of consumers.

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< p > aiming at buying preferences, we can develop a sales promotion with additional benefits and satisfy consumers' preferences and preferences, which can win consumers' long-term trust.

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< p > aiming at the current popular or identical promotional information, it is possible to form a brand new pmission power by innovating the sales promotion form and theme content.

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< p > when doing unconventional promotion, we should observe the market dynamics and competition trends at any time, and introduce countermeasures according to the promotion and interception of competing products.

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