The Promotion Of Children'S Clothing Is Mainly Based On Emotional Promotion.

< p > most of the children's clothing brands do not participate in the discount sales, but take the way of submission of gifts after a certain amount of money is bought.

There are many kinds of gifts, ranging from toys, clothing accessories (hats, scarves, etc.) to underwear, but most of them are stuffed toys.

This is related to the characteristics of children's clothing. The price of most children's clothing is not comparable to that of adult wear. Low price is one of the reasons why children's clothing is not discounted, so many people in the industry say that children's clothing has entered a meager profit era, and the price of children's clothing has not been very flexible.

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< p > clothing accessories are very practical for children's clothing, while underwear is a must, so this kind of sales promotion is very popular among consumers.

Toys are children's angels, and children's enthusiasm for toys will stimulate children's enthusiasm for clothes.

Therefore, children's clothing brand selection is very effective.

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< p > in addition, many brands of children's clothing will take an active part in the unified promotional activities of shopping malls. Some brands of children's clothing will also consider the promotion methods of shopping malls when choosing children's shopping malls. Their attitudes to the often discounted shopping malls will not be added, so children's clothing is actually choosing their own brand image when choosing shopping malls.

Because nowadays children's clothing brands are relatively less advertised, so the way to express the image is subjective, except for the location of the products. Therefore, the positioning of the shopping mall tells consumers from a certain angle to the children's clothing brand < a href= "http:// www.sjfzxm.com/news/index_c.asp" > Image < /a >.

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< p > moreover, because of the characteristics of < a href= "//www.sjfzxm.com/news/index_c.asp" > children's wear < /a >, children's clothing has reservations about the common a href= //www.sjfzxm.com/news/index_c.asp, promotion means < /a >. Most of the children's products are discounted, but many children's wear have promotion modes such as membership system and integral points. For members and customers who have reached a certain amount, they feel more invested in culture and emotion.

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< p > this is related to the starting point of many children's clothing enterprises. Now many brands of children's clothing sold on the market are overseas brands of agents. Most overseas brands have already had a certain pattern in the operation of the market, and they have certain experience in the construction of brand culture, and in the domestic market, they can only operate according to the existing mode of the brand.

Therefore, most children's clothing enterprises attach great importance to brand culture. In comparison with other categories of clothing, children's clothing enterprises are doing relatively well in this respect.

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< p > brand children's clothing terminal advertising less, in the survey, apart from a few children's clothing brand, almost no enterprise will do terminal advertising.

More often than not, the image of the brand is conveys by the word-of-mouth of the customers. For the regional shopping malls in the survey, the proportion of consumers who consume two times of a brand and customers who consume many times, that is, the proportion of consumers who buy the brand repeatedly, is very high.

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< p > this is related to the industrial status of children's clothing at this stage. Most of the children's clothing enterprises are still in the stage of accumulation of funds, and the economic strength is not enough relative to adult clothes, so advertising input is relatively small.

Moreover, children's clothing consumption groups themselves consider more about the safety of clothing, so word of mouth plays a great role in children's clothing consumption, so children's wear brands invest more energy in this regard.

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< p > from the above situation, emotional promotion in the whole children's clothing industry is in line with the current development of children's clothing industry.

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