Supermarket Stores Become Customers' Fitting Rooms.

No one will deny that a considerable number of customers have been taken away by "a href=" //www.sjfzxm.com/news/index_c.asp "1 shop" /a "and" Tmall "and other electric providers.

So, where is the way of chain supermarkets in the future? < /p >

< p > Tongji University's School of economics and management recently held the "forum on pformation and development of retail business mode". Industry experts asserted that the traditional advantages of chain supermarkets to attract customers at low prices no longer exist, and the mainstream consumer groups in supermarkets will change in the future.

The characteristics of these people are: fashion, not sensitive to price, and pursuit of quality of life.

As a result, the location and service provided by supermarkets will change.

If the convenience store is not convenient, there will be no future.

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< p > < strong > > a href= "//www.sjfzxm.com/news/index_c.asp" > convenience store < /a > will become a community hub < /strong > /p >

< p > have you noticed that many convenient stores are quietly changing.

For example, convenience stores like 7-Eleven and family are increasing rows of seats on the side of the street windows; even in the large area of the cashier's counter, they also squeeze out local coffee machines and sell some cooked food.

In many convenience stores, after redecorating, the shelves occupy less space than the original ones, making room for customers.

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< p > why is this? In Tongji academic forum, Wu Renhe, Professor of Management School of Zhongshan University in Taiwan, put it in a twist: "if the supermarket is just a place to complete commodity trading, it will be finished."

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< p > according to his opinion, people visiting convenience stores in the future is not so much a shopping center as to enter a community center to get community information and convenient services related to life.

In other words, the convenience store in the future is likely to become a hub of information in a community where people stay, spend and socialize.

Leisure tastes much better than shopping.

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< p > in fact, Wu Renhe does not consider this to be a prediction because some changes have taken place.

Taking the 7-Eleven chain convenience store in Taiwan as an example, in the face of the impact of the electricity supplier, after the relocation of the local 7-Eleven, the target customers are clearly targeted at 13-30 year old young people. Their characteristics are that they are curious about new products, demanding higher shopping environment and quality, and less sensitive to prices.

The service provided by convenience stores is "omni-directional multi facilitation and quality new life form service".

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< p > < strong > > the "battlefield" of the hypermarket was robbed < /strong > < /p >.

< p > in the big family of chain supermarkets, convenience stores are only one of them. Life supermarkets and hypermarkets are also changing.

The reason is self-evident. Compared with convenience stores, the impact of electricity suppliers on supermarkets and hypermarkets is much greater.

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< p > according to the 2013 annual performance report released by Lianhua supermarket, a giant supermarket in China, the company's turnover last year was 30 billion 383 million yuan, an increase of 4.8% over the same period last year, but net profit fell 84.4% to 52 million 953 thousand yuan.

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Hua Guoping, general manager of Lianhua supermarket, who was invited to participate in the forum, said that the big store was hit by the electricity supplier. One of the reasons is that the positioning of P once appeared "outdated" today.

"Remember that when Lianhua supermarket was listed in 2003, the location of the shopping mall was to complete the one-stop shopping place."

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< p > from the current situation, who can satisfy consumers' one-stop shopping needs? It's not a hypermarket, but an online supermarket.

In comparison with the inventory unit "SKU", by the end of 2013, the number of "shop 1" sold SKU online reached 3 million 400 thousand, and "Tmall" had reached the scale of 100 million.

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< p > < < a href= > //www.sjfzxm.com/news/index_c.asp > > commercial competition > /a > is no longer a competition among businessmen, but a competition in commercial battlefields.

Wu Renhe said that the competition in the past was usually homogeneous, and the same kind of enterprises competed against each other.

Today, the competing enterprises are not in a single format, but are competing for the same battleground.

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