Yellow Cattle Turn To Electricity Providers To Collate Shopping Guides And Open Shop

< p > < strong > cattle: from reverse card to electricity supplier < /strong > < /p >

< p > according to an insider in a shopping mall, many big brands including Langer, Baozi, ELAND and Teenie Weenie have maintained long-term cooperative relationship with "yellow cattle".

Every time the mall makes great efforts to promote sales, the "cattle" will pay 200 thousand yuan in advance for the brand guide.

The brand guide is sent to the "cattle" after taking the picture of the merchandise in the shopping mall, and then the cattle are uploaded to Taobao and other websites for sale.

If customers buy it, they will inform the purchase and delivery.

These people said that SOGO department stores, Parkson, new world department store, Han Guang Department store, Jun Tai Department stores and other discount large and frequent shopping centres in some well-known brands have similar situations, and this relationship has been very deep.

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< p > reporters yesterday called a senior "cattle" to learn that there are indeed some "cattle" shop in Taobao, and brand agents, distributors and other co sales "genuine counters."

The "yellow cow" indicates that many brand partners have been laid down around the mall for a long time, and the "Acquaintances" in the market can help to get lower discounted goods and then sell them online.

Besides a href= "//www.sjfzxm.com/news/index_c.asp" > clothing brand < /a >, many cosmetics and skincare brands also have such "upgraded version" cattle scalping.

The above "yellow cattle" said that some of the "beauty counters" on some beauty makeup websites are also the source of their supply.

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< p > the "cattle" also revealed that not all shopping guides can cooperate with them.

In addition, there will be gift cards or commercial prepaid cards in the cooperative market.

Yesterday, reporters visited the "cattle" with the identity of "brand merchants".

Knowing that the reporter wanted to cooperate with him, he asked the journalist what category the brand was running; whether the coverage was a shopping mall or a region's goods could be arbitrarily dispatcher; the range of discount can be provided, and at the same time required to send photos of the store.

When reporters were unable to take photos in time, the cattle said they would "give them a reply after consideration," and said they would have specific "business people" to introduce detailed ways of cooperation.

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< p > < strong > < a > href= > //www.sjfzxm.com/news/index_c.asp > > Shopping Guide > /a >: Alliance complete sales task < /strong > /p >

< p > although at the time of the press release, the final reply of the above "yellow cattle" has not yet been obtained.

However, he gave the name of the shop on Taobao.

Beijing Commercial Daily reporter after login, see its main cooperation ELAND, Teenie Weenie, Body Pop three brands.

The product is mostly new in 2014, and there are some winter sales in 2013 and a small quantity of less than 70 percent off.

The customer service shows that buyers can go to the counter to try on the selection number first, then buy it online, and some of the new discounts will be around 50 percent off in the current quarter.

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< p > in the shop's "pre purchase instructions", "after sale" shows that due to the particularity of purchasing, the purchased baby will not be replaced because of its size, color and style after receiving it.

It is hoped that customers must take the time to go shopping in front of the local shopping mall before placing the order.

At the same time, you need to check whether you have the goods before placing the order. If you want to adjust the goods, the arrival time is more than 1-2 days.

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< p > according to people familiar with the situation, shopping malls have sales requirements for brands, and brands sell sales tasks to shopping guides. Shopping guides collude with "cattle" in order to complete their tasks.

"Cattle" in advance of the brand activities will guide the purchase of 50 thousand yuan -20 yuan payment, but not to get goods in advance, but consumers photographed one, cattle sent a shopping guide to send one.

"Some brands also understand this situation, but as long as they can complete the sales task, brand owners will turn a blind eye."

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< p > < strong > > a href= "//www.sjfzxm.com/news/index_c.asp" > outside shopping malls < /a > more affected < /strong > /p >

< p > a senior shopping guide told reporters that he was familiar with a reverse card "cattle" has been pformed into full-time engaged in e-commerce business.

"Cattle" get goods at around 50 percent off of the shopping malls, and sell 35% off yuan with a slightly higher price, earning nearly 100 yuan difference.

The shopping guide said that he was familiar with the "cattle" every day to get out of the mall to get the goods, if a mall in the near future no large-scale promotional activities will be pferred to other shopping malls.

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< p > this person also said that since last November, sales of various shopping malls have generally declined, a brand that had previously sold about 200 thousand yuan a month, and its sales gradually dropped to 60 thousand -7 million. This also led to a direct impact on the Commission and wages of the shopping guide, and more and more shopping guides began to cooperate with the "yellow cattle" to "open up the market".

"The agency price in Beijing is relatively low, and many of our orders come from small cities, where counters rarely get such a big discount."

A customer service that sells ONLY, VeroModa and La Xia Bei Deng and other brands.

A few days ago, the Beijing Commercial Daily reporter bought a pair of shorts with a price of 369 yuan at the store. There was no discount at the mall, but the shop price was 254 yuan, equivalent to 31% off.

However, in the industry view, once the situation is widened, it will lead to greater pressure of survival for agents, distributors and stores in the two or three tier cities.

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< p > the new world department store responsible person told reporters that the daily counters and monthly stores had strict inventory system and goods registration. Under normal circumstances, the sale of private goods would not happen.

If there are any brands that have been investigated and dealt with, there will be strict penalties.

Baisheng, SOGO department stores and other shopping executives said they did not know such a situation, they would investigate and follow up.

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