Pants Display Also Needs To Find Essence Through Phenomena.

P > when I went to a shop for a women's clothing brand, I found that the pants of several franchisees in this brand were displayed on a central island, up to 30.

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< p > I asked the shopkeeper: Why are all the trousers on one pole? < /p >

< p > Store Manager: This is easier for customers to choose.

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< p > I: This is not very good, or adjust it.

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< p > Store Manager: but a brand is also displayed. Their pants are selling well! < /p >

< p > I: then how did your trousers sell? < /p >

< p > shopkeeper: Yes.

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In this case, I asked the store manager to bring in the sales documents for half a month. The documents showed that 8 pairs of trousers were sold, while the total number of goods sold was 84, and trousers accounted for 10% of the total sales. The average sale of 1 pairs of trousers every two days was not good enough for P.

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< p > next I take "a href=" //www.sjfzxm.com/news/index_c.asp "shop manager < /a > to see the display of the brand she mentioned. The brand does have a central island, with all the trousers on it, counting 15, and then looking at the side hanging, there are still pants.

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< p > when there were no customers in the shop, several salesmen were trying to wear < a href= "//www.sjfzxm.com/news/index_c.asp" > trousers < /a >. One of the shop assistants was looking at the mirror and two other clerks, saying, "these trousers are very comfortable and have a good shape, which is better than the one that used to lift the buttocks just now."

The next one said, "yes, it's much better than that one. I'll try it."

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After P, I asked the shopkeeper, "do you know the reason why they sell their brand pants?" the reason why the trousers sell well is that the salesmen have tried all their trousers, and know which trousers are suitable for what customers to wear, and the trousers on the islet should be selected for trial wear.

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< p > in fact, a bar < a href= "//www.sjfzxm.com/news/index_c.asp" > exhibit /a > too many trousers has several disadvantages: < /p >

< p > 1. the display of trousers is a little similar to that of a large warehouse, which reduces the sense of value of trousers and affects the acceptability of customers' prices.

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< p > 2. a large number of trousers are displayed together without a focus. Customers are hard to choose. This is just like a salesperson recommending the same clothes to customers. A smart salesperson usually doesn't take five or six similar windbreaker for customers to choose by themselves. In the same way, too many trousers are not suitable for display.

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< p > 3. the trousers are out here, the other side hangs no pants, the product structure of the goods is destroyed.

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< p > so choosing too much is not always a good thing.

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As P can't stay in this shop all day long, as a manager, he can't be confused by some superficial phenomena. For a pole to display trousers, data can reflect the real problem. Everyone's feeling is different. Just like a blind person feels the elephant, only the feeling is not reliable.

Only by finding the essence of things can you learn it and use it well.

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