Nine Mu Wang Terminal Downturn In 2014, There Is Still Pressure On Business.

< p > 2013, < a href= "//www.sjfzxm.com/news/index_c.asp" > Company Performance > /a > continued to decline.

The company's revenue fell 1.19% in the 3 quarter 13 years ago, and its profits fell 8.63%. Considering the fourth quarter, the external consumer market is still weak, and the growth rate of the company's 13 years' autumn and winter orders is expected to decline slightly. At the same time, the results of the fourth quarter and the second half of the year have dropped sharply compared with the previous quarter.

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< p > 14 years, sales pressure still exists.

First of all, we predict that the 14 year spring and summer a href= "//www.sjfzxm.com/news/index_c.asp" > order href= < /a > the growth rate is low double-digit decline. Secondly, in the 14 years and 1-2 months, the retail sales of clothing commodities of all the major large retail enterprises in the whole country decreased by 1.3% compared with the same period last year, the growth rate was 6.3 percentage points lower than that of the same period of 13 years, and the proportion of department stores in the company's terminal was about 50%, so it also faced certain pressure.

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< p > taking into account the cardinal number, the company's year-on-year pressure in the second half of 14 is expected to be better than the first half.

First of all, the company has not given the order index for 3 consecutive seasons, and the final sales rate in the 13 spring, summer and autumn and winter two quarter is expected to be 3-5 percentage points higher than the previous year. Therefore, we expect that the terminal inventory pressure of the company will be gradually reduced.

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< p > secondly, we expect the company's recent 14 year autumn and winter ordering will be better than the 14 year spring and summer order meeting. Besides the pressure from the terminal inventory, the situation of the peers is also better. The 14 year autumn and winter ordering of the seven wolves will predict that the growth rate of the order amount has narrowed compared with that in spring and summer.

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< p > join hands with China Fashion Designers Association to promote product differentiation.

Although the company has a prominent advantage over the a href= "//www.sjfzxm.com/news/index_c.asp" > trousers /a /a, it is also facing the problem of homogenization. In the face of increasingly personalized menswear consumption market, the company has recently adopted the strategic cooperation with the China Fashion Designers Association, and will host the nineteenth China Fashion Designer Award and the first Chinese trousers design version (Elite) competition to build a platform for designers to promote the pformation of the industry to fashion and differentiation. Although the effect remains to be seen, the direction of reform is undoubtedly correct.

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