The Decline Of The Japanese Cowboy Brand Reflects The Reality And Pressure Faced By The Entire Cowboy Industry In Japan.

In the long run of the market, Japan has many

Processing enterprises are deeply tired, and the domestic and international market environment has been depressed, which has also impacted the national brand of Japanese cowboys.

Faced with the double pressure of inventory increase and production adjustment in cowboy market, as well as the challenges brought by many popular elements to the cowboy products market, the Japanese cowboy's national brand era has faced more and more embarrassments and helplessness.

Although this year's jeans orders are expected to pick up, the industry's expectation of market warming is increasing. But for the new era of consumer demand, what kind of attitude should the industry take to greet the future?

Cowboy brand decline

In May this year, Bobson, the leading Japanese denim apparel industry, submitted an application for bankruptcy proceedings based on the consideration of corporate restructuring.

Since then, a number of struggling Japanese companies have been bankrupt and reorganized. The incident of Bobson has had a negative impact on the brand value of cowboy enterprises.

The decline also reflects the reality and pressure of the entire cowboy industry in Japan.

When the Japanese cowboy's national brand is still the leading role in the market, the products of large denim manufacturers in Japan are often in short supply, and the sewing factories and washing plants of their own factories or cooperative enterprises often have to run overloaded in order to satisfy a large number of orders, and the finished products are sold through the retail store of jeans.

Under this closed, intensive and integrated production and circulation system, all upstream and downstream enterprises enjoy a stable rate of return.

But with its own brand

With the rise of SPA and the change of market channel, the market share of Japanese cowboy's national brand has dropped rapidly. Apart from the SPA enterprises, such as UNIQLO's pursuit of quality, jeans enterprises are showing a trend of small quantity and variety, and the refined cowboy has been gradually neglected, which is a great blow to Japanese domestic enterprises.

Speed up innovation and enhance planning capabilities

Recently, in order to save the national brand enterprises, the Japanese jeans industry has been trying to meet the needs of the new era with new business models.

The production of a pair of jeans requires spinning, dyeing, weaving, material selection, tailoring, sewing, washing and finishing.

The most notable thing in the jeans washing industry is the addition of sewing products.

In addition, the company also fully exerted the advantages of manual processing and strengthened cooperation with individual brands. For example, the experienced WELLS company of Okayama, at the end of last year, had bought the mountain pass factory made of Bobson jeans by the name of the 10% president of Zhongyuan, and improved the production system of sewing and water washing in cowboy enterprises.

The company plans to double the monthly output of the Yamaguchi factory by giving full play to its own advantages.

Optimize products and improve circulation structure

The SAAB company in Ping county of Kanagawa county also concentrated the equipment and personnel of the thick wood factory to the head office for rationalization reform.

At the same time, Sarute, a subsidiary of OEM, has acquired the sewing factory of the branch and has carried out a series of production functions.

Last year, Sarute cooperated with Kaihara, a large denim manufacturer, to develop wrinkle stereotyped Wrinkle Locke denim. The two enterprises integrated the advantages of each other through various processes such as fabric, sewing, processing and so on, and realized the optimization of finished products.

Kurashiki's large scale washing and processing company Fenghe also strives to cooperate with local sewing enterprises to improve circulation structure.

Last year, Fenghe participated in the cowboy fabric exhibition held in Losangeles, USA in July, organized five or six sewing processing enterprises in Japan, and launched new products jointly developed at the exhibition.

In order to prepare for orders in advance, the company is ready to start production funds.

Tashiro Toyo, President of the company, said that if the planning ability of the production enterprises was not promoted as soon as possible and the opportunity to establish SPA and other retail channels could not be seized, enterprises would be eliminated sooner or later.