Shoe Enterprises 361 Degrees Officially Signed CCTV

In November 28th, CCTV5 held a grand signing ceremony with the 31st degree (China) Co., Ltd. at Shangri-La Hotel in Beijing.

From January 1, 2009, all the CCTV5 hosts and reporters will wear the clothing provided by the company.

As China's earliest and largest professional sports channel with the exclusive right to report the world's top events in mainland China, CCTV sports channel and 31st degree company jointly work together to show the world in front of the new image.

Mr. Ting Wu, director of CCTV sports channel and President of Jiang peace and 31st degree (China) Limited, attended the news conference.

Mr. Jiang peace, director of CCTV sports channel, talked about strategic cooperation with the company. He first said that China's sporting goods industry is now in a stage of harmony and competition. After years of accumulation, the national brand has achieved the power of dialogue with international brands through communication, reference and cooperation, and has achieved overall progress and improvement.

The future direction is to become an international brand. The 31st degree (China) Co., Ltd. is also the most representative sporting goods company in China. The professionalism of the product is beyond doubt. The sports channel also represents the highest level in the industry, and it is full of confidence for the cooperation between the two sides.

As one of the leading sporting goods brands in China, the company has been committed to promoting the development of China's sports industry for many years, and has established "more love" as a new brand proposition.

The successful joint CCTV sports channel, 31st degree company, said that CCTV5 as the leader of the domestic TV sports media, its unique, authoritative, professional image and high-end brand have injected the connotation extension that only sports can bear for the cooperation between the two sides, providing the "big stage" of brand communication for enterprises.

The success of this cooperation marks the beginning of a highly integrated sports marketing model. The company will display the image of 331 brand internationalization and product specialization with the help of CCTV5, an important window of foreign exchange.

Ding Wu, President of the company, said that China has become a sports superpower in the world.

Like the athletes who win gold and silver, the vigorous development of China's sports industry has also made a large number of national sports brands grow rapidly, and gradually become the focus of attention in the large sports events.

The Olympic flame of Beijing has just extinguished. The 31st degree has already cast its eyes on the broader opportunities of the post Olympic era. It has soared in the formidable competition pattern. This has benefited from the strong brand resources accumulated by the 31st degree Olympic Games in the Olympic business circle, and provided an excellent platform for Chinese national brands to take off again in the post Olympic era.

From the specific content of this contract, the company will provide clothing, shoes and hats, accessories and other equipment for its brand, and will be used for all the programs broadcast by CCTV sports channel in 2009 and the studio hosts and program reporters.

Some experts said that the CCTV5 alliance with the 31st degree strategy not only fully displayed its strong brand comprehensive strength, but also provided a good example for the development of China's sporting goods industry in the post Olympic era. The future Chinese national sports brand will continue to rely on strong platform for communication, rely on large-scale sporting events, accelerate the process of internationalization with more professional product technology and stronger brand value, and establish the status of world sports brand leader.