The Interpretation Of The Display Principles Of The European And American Fashion Chain Stores

No matter what type of European and American style clothing chain stores are managed, they must follow the reason. The reason for the success of a European and American style clothing chain store is that the distributor of the European and American style clothing chain has used good management methods. So, for dealers in European and American style clothing chains, how can we manage European and American style clothing chains scientifically? Today, Xiaobian makes a good interpretation of the classification of goods in European and American style clothing chain stores.

One Logical classification Law: a method of categorization according to some rational logic. For example, when new products are listed, the store manager recommends that they should be scientifically classified according to the areas which are the most easily seen in the direction of the pedestrian flow, and the new products will be listed on the spot. The store manager recommends that the money be put in the living area, and the discount area will be put into the dead zone.

Two Joint convenience Method: put together a series of articles needed by the same consumption object, or put the patterns that are often matched together, which can facilitate the customer's matching purchase. The method of selling this kind of combination commodity is called the joint convenience method. Such as jacket and trousers, harness, bags, belts and other combinations, with a complete set of buy.

Three Effect application The first thing people see in the shop is the effect. This effect is not only formed by the clothing itself. Many other related factors will affect the overall effect. For example, playing music, lighting the lights and showing the same record are all related to the mood of the clothing buyers. It is also related to the taste and credibility of the shops. Large mirror mirrors are installed in the shop, which not only enlarges the space of the shops, but also facilitates the fitting of the customers.

In order to make the European and American style clothing chains unassailable, it is impossible to leave the management ability of European and American style clothing chain store dealers. Therefore, dealers in European and American style clothing chains must constantly improve themselves and improve their management capabilities.

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1. front hanging display specification: front hanging display is more suitable for display of popular money and main payment.

A. products should be listed in the same display area. Meanwhile, clothing for men and women should be listed separately.

B. clothing should be followed by the principle of small to large.

The C. front mounted color system should follow the principle of from outside to inside, from shallow to deep.

D. front mount should be equipped with price tag.

2. horizontal hanging display specification: horizontal hanging is easier for customers to choose for comparison, and shop clerks can also explain in turn according to product order. The following five principles should be followed for horizontal hanging.

A. the same hangers should be used in the same area.

B. in the same display area, the same type can not be installed at the same time.

C. each garment should be kept at a distance of 2-5 cm.

D. for the formal dress, its ties, belts and zippers should be kept intact.

E. ensures that every garment is neat and orderly without wrinkle marks.

3 superstructure display specification: stacked columns are conducive to saving space and expanding capacity, while giving customers a sense of simplicity and hierarchy. Among them, stack display should be done.

A. overlapped display areas must not have similar garments.

B. each garment should not be too thick, generally maintained at 50-150 cm.

C. each garment should be 5-15 cm apart.

D. before the stacking display, the salesperson should first remove the outer garment.

The E. display laminate should be designed to maintain the proper color of the garment.

The F. display shows some obstacles to the customers' sight, so there should be product atlas and body model in the near location.