Zhang Wenhui: Confidence In The Future Garment Industry

　　 clothing It is an industry that needs to be done step by step. Any speculative mentality can not be carried on for a long time, let alone a brand that can be inherited. The clothing industry has rich details to be considered, such as design.

Recently, I am honored to receive an exclusive interview with Xu Jin, the beauty anchor of Guangzhou TV's "economic news" channel, and explore the clothing industry around us from a professional perspective.

As a veteran of the clothing industry from 1999 to Guangzhou, I have been deeply in love with this industry for many years. As a professional brand trader, over the years, whether it's a lady's dress or a lady's dress. Jeans wear Such a large span, access to different fields and brands of clothing, for individuals is a good learning and upgrading process. To sum up, the most important thing is to persist.

Clothing is an industry that needs to be done step by step. Any speculative mentality can not be carried on for a long time, let alone a brand that can be inherited. The clothing industry has rich details to be considered, such as design.

There is no shortage of design teams in China, and there are many brands with strong design sense. But after 2005, China's clothing market was dominated by strong buying style, such as ZARA, H&M and other fast moving brands. They had a professional buyer team and searched for their brands in the major markets around the world. This is what we see in the market is a high degree of homogenization among all kinds of cards. Under such a big trend, I value the prospect of clothing collocation more closely, that is, the commodity assembler, the clothing industry is also short of talented people who can make collocation.

Of course, finding such a suitable person can not solve the unprecedented downturn that the garment industry has encountered since 2012. What we really want to do is return to the inside of the enterprise. Administration On the basis of the simplest aspects, such as optimizing store operation and improving operational efficiency, it will generate greater benefits, such as optimizing supply chain, shortening supply cycle and ensuring product quality.

As a professional manager, learning and adhering to these two aspects is the most important thing on the road of clothing. We should not only learn the knowledge of the clothing industry, but also extensively study finance, culture and history. These are the backstage for the strong think tanks of brand operators.