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Luxury Goods Begin To Go To The Popular Line To Please Consumers And Break Through The Bottleneck.

2014/1/23 16:26:00 18

it is reported that the consumption of domestic a href= "//www.sjfzxm.com/news/index_c.asp" > luxury goods < /a > has been slowing down since last year. Many luxury brands have changed the image of "tall upper" this year, and have joined the discounted promotion season before the Spring Festival, with some styles as low as 50 percent off. 
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P, a reporter who visited several shopping centers in Beijing, found that some of the international luxury brands that had rarely been discounted before this year hit a high discount and lasted for a long time. Salesmen from Burberry store, Jinbao Hui shopping center, Beijing, said that the discount started last December has lasted until now, and many of them are half off discount. 
 < < a href= > //www.sjfzxm.com/news/index_c.asp > > Burberry > /a: all kinds of goods will be part of the discount products, most of them are 5 to 30 percent off, but now the storefront should be gone, but you can come over and see, iPad can still continue to sell, iPad can see all our products styles, feel that the style is right, then check inventory to help you adjust (goods). 
Less than P, the sales promotion of Dior store in Beijing Xinguang world just ended. Dozens of clothes and women's shoes were all hit 40 percent off. Dior rarely had such a large discount in previous years. Dior customer service staff said: 
 < < a href= > //www.sjfzxm.com/news/index_c.asp > > Dior > /a: like some large shops in Beijing this year, Xinguang, China World Trade Center and Financial Street all have discounts. At that time, some clothes and shoes in autumn and winter have a certain discount, ranging from 30 percent off to 50 percent off, with an average discount of around 40 percent off. 
 in addition, Gucci, Ferragamo, Saint Laurent and other brands have a discount of about 30 percent off. Zhou Ting, President of the Institute of wealth research, a luxury Research Institute, said that luxury goods industry is under great pressure and needs to go to stock. 
 Zhou Ting: dealers and agents will take advantage of some holidays in China for some larger discounts because they have stock pressure. But this is just a way of shipping their products. In the long run, if Chinese consumers, especially the core luxury consumers, pay close attention to the price performance ratio, there will be fundamental changes in the way the market operates. 
 2013, the momentum of luxury consumption in the Chinese market was sharply brakes. According to the research report released by Bain in January, the growth rate of luxury consumption in the Chinese market decreased from 7% in 2012 to 2.5% last year. At the same time, 67% of Chinese luxury goods purchased in 2013 were consumed overseas. Zhou Ting believes that the most profitable era of luxury goods in China is over, and the future operation should take consumers as the core. 
Zhou Ting: in the next 3 to 5 years, when the Chinese market gradually becomes rational, consumers will gradually become mature. Luxury brands need to seriously develop and manage their brands in China. "P" This must take consumers as the core to re-examine their pricing system, re arrange sales channels, and re arrange marketing.