Apparel Industry "Internet +" Pformation Storm: "Amoy Factory" Small Single Quick Return Higher Profits

Chuan Sheng

It is the first batch of factories in Dalang town of Dongguan to be stationed in the "Amoy factory". Li Bing, the manager of the company's electricity supplier, received two orders from the online customer to print hundreds of clothes on the second floor. Then, he stepped across the stairs to the first floor workshop and handed it to the master.

This "small single, quick return" mode is pushing the garment industry in the Pearl River Delta region to experience a "

The pformation storm.

And the "Amoy factory" in the storm eye has been on the tip of the next wave of manufacturing upgrading.

Chuan Sheng originally took the foreign trade as the main business and joined the Alibaba "Amoy factory" for a year.

The number of orders for "Amoy factory" came from behind, and "seized" the main workshop as foreign trade processing.

The two floor of Li Bing's office is the operation Department of the Amoy factory; the first floor is the production department, and the board rooms, flat knitting machines, sewing plates and so on are all there, and the workers are busy.

Online businesses surged 8.5 times

Chuan Sheng is not alone.

This "factory and store" Amoy factory management pattern has become a prairie trend in the Pearl River Delta garment industry, covering the trend of Guangzhou.

Foshan fashion

Zhongshan denim T shirt, Shenzhen high-end fashion, Dongguan fine knitting and other fields.

As the largest distributing center of wool industry in the world, Dalang town has become the largest panning factory in Alibaba.

Ye Zixin, Deputy Secretary General of Dalang Electronic Commerce Association, said that as of August this year, there were 181 factories on the line of the "Amoy factory" big wool weaving area, which surged by more than 8.5 times compared with last year, and 90% had received orders.

Ye Zixin said that if the small and medium-sized foundries are to pform their brands at once, it will be very difficult to produce spot domestic products.

"Because they lack brand awareness, it is hard to sell, and they have to bear the risk of buying and selling.

And "Amoy factory" can be regarded as a more practical pformation mode.

According to the introduction, "Amoy factory" is a processing and customization platform connecting the sellers and factories of the electricity supplier. The former can solve the problem of finding factories, while the latter increases the source of new orders.

Li Bing said bluntly: "skip the middleman, directly connect with the seller, profits need not be squeezed many times, is the most attractive place of" Amoy factory ".

"The cost of making a Tmall shop is more than a million yuan compared to the past. Now it is only about 100000 yuan (RMB, the same below) to make an" Amoy factory "shop, and there is no inventory pressure.

Chen Jie, the leader of the electric business of the company, said that for the small and medium generation factories, this will undoubtedly find the most suitable way of marketing.

Special funds are set up by the government.

In this wave of "Amoy factory", the local government is one of the main drivers.

For example, in March this year, the Dalang town government set up a special fund of 2 million yuan for "Amoy factory".

Under the sights of the government, the traditional manufacturing industry is surging and complicated.

Affected by the downturn in foreign trade, rising costs and exchange rate fluctuations, the mainland's small and medium-sized foundries are closing down and shifting.

"In the past, foreign trade orders have been" full ", do not understand the electricity supplier, nor is it urgent to take risks.

Zhang Genghua, general manager of the silver knitting company, admitted that learning from the naughty factory is the frustration of foreign trade.

"Almost every factory has experienced credit and inventory pressure."

Li Bing said that even if the financial condition of Chuan Sheng is good, it will be a regular thing to drag on for two months.

Of the bankrupted manufacturers, 90% came from the broken capital chain.

And offline customers tend to place larger orders, and then take delivery in batches.

"Amoy factory" through the payment platform "money goods two clear" trading mode, to avoid traditional manufacturers around the credit and inventory pressure.

Zhang Fengjin, the boss of Tang Xing knitting mill, sold clothes from the electricity supplier to the "Amoy factory" because of the flexibility of capital turnover and the reduction of risks.

Small single quick return higher profits

However, not every factory can play the "Amoy factory".

"Small single, quick return" four words summed up the demand for electricity supplier customers.

"Compared with thousands of orders under the line, e-commerce customers order goods every time very few, only a few hundred or even dozens of pieces.

However, most of these customers are high-end sellers in Taobao. They are quick to get goods, and often return after a week.

Li Bing said, "small single, quick return" style update quickly, the factory production and design efficiency requirements are higher.

In order to rush to the "scouring factory", many manufacturers adjust the foreign trade processing line, and often appear the scene of "illegal occupation".

"The order of foreign trade is usually one month, and the factory must be shipped within a week."

Li Bing said that this year, the factory has set up a new workshop of "scouring factory", equipped with more than 30 employees and the highest daily production of 2000 clothes.

Emperor silver knitting also developed from the "two person group" of the original electricity supplier to the 20 professional team of "Amoy factory". This year, it will also expand the manpower to exert great efforts.

Zhang Genghua specially deployed an "express passageway" production line to better adapt to the production rhythm of the "Amoy factory".

"Amoy factory" is small, but the unit price is higher, through multiple returns, the profit is higher than the traditional line.

At present, we have 60 online customers, and there are only 1 online customers.

Li Bing is confident that the turnover of this year's "Amoy factory" has reached 6 million yuan, double the same period last year.

With the "scouring factory" on the right track, more and more foundry businesses have also undergone significant changes.

"Not only did they learn to touch the net by setting foot in the" scouring factory ", but also nurtured their customers through the quality of the foundry, and began to try their own brand design.

Ye Zixin disclosed that in the current 181 "Amoy factories" in Dalang, over 10% of the independent brands of test water have set off a new round of pformation.