Adidas'S Global Revenue Decline In The First Three Quarters

< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > Adidas < /a > today announced the first three quarters of 2013, the data show that Adidas's global performance has declined, and sales revenue in the first three quarters of this year was 11 billion 13 million euros, sliding 4% compared with the same period last year. Net profit was 796 million euros, a slight decrease compared with 798 million euros in the same period last year.

But Adidas's Greater China performance continued to grow, with sales revenue of 1 billion 244 million euros in the first three quarters of this year, up 6% over the same period last year.

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< p > in the third quarter of this year, Adidas group's performance was the most serious. Data showed that sales revenue fell to 3 billion 879 million euros, which was 7% lower than that of 4 billion 173 million euros in the same period in 2012. Net profit also fell 8% to 316 million euros.

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Sales in all regions, except for sales in the Greater China and Latin America regions, increased from the same period last year, including Western Europe, emerging markets in Europe, North America and other Asian markets. Sales in the first three quarters of this year have declined to varying degrees. Among them, Adidas's largest market in Western Europe has declined most obviously, with sales decreasing by 289 million euros compared with 3 billion 342 million euros in the same period last year, down 9% from the same period last year.

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< p > from the brand point of view, in the third quarter, the sales of Adidas brands varied, among them, the a href= "//www.sjfzxm.com/news/index_c.asp" > Reebok brand < /a > sales increased by 5%; Taylor Adidas Adidas sales decreased by 16%; Reebok -CCM hockey business sales increased 4%; while the sales of Lok step sales declined by 4%.

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< p > for the decline of performance, Haina, chief executive of Adidas group, said, "the serious unfavorable exchange rate, the short term distribution bottlenecks we encountered in Russia / CIS countries, and the" a href= "//www.sjfzxm.com/news/ index_c.asp" inventory clearance /a "in the global golf market have had a negative impact on our third quarter performance.

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< p > for the performance of this year, Adidas said it expects sales in the fourth quarter of this year to increase significantly.

"According to the exchange rate unchanged situation, it is estimated that group sales revenue will achieve low digit growth in 2013".

Statistics show that the total sales volume of Adidas group in 2012 is 14 billion 900 million euros.

In Greater China, total sales amounted to 1 billion 600 million euros in 2012.

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< p > Adidas group is committed to becoming a global leader in building brand industry on sporting goods and sports lifestyle.

Adidas is committed to continuously strengthening our brand and products to enhance our competitive position.

Adidas's leaders of innovation and design want all athletes to play the highest level of sport to bring the best performance to the market.

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< p > Adidas has attracted consumers' attention, which has led to continuous improvement of quality, appearance, touch and image matching of our products and organizational structure, and beyond the expectations of consumers, and to provide their highest value.

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< p > the ultimate goal of the organization is to lead the sporting goods industry with sports enthusiasm and sports lifestyle to predict and meet the needs of consumers and customers, and strive to create innovative culture, challenge ourselves, break the rules and embrace change.

By utilizing this culture, we push the boundaries of products, services and processes to enhance our competitiveness and maximize the operation of our group.

We are committed to meeting the needs of customers and consumers, ensuring the availability of products in the right size and color, improving the level of technological innovation, and achieving high end fashion and high quality standards.

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