Fashion Dialogue: Let Creative Design Fly With Wings

B&M: our work is creative, elegant and fancy, though sometimes not quite conventional, but always elegant.

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Clothing weekly: how do you usually design inspiration?

B&M: inspiration does not jump out of itself. It runs through what we see and feel every day, but we must be good at feeling and catching it.

We try to express them through elements such as color, silk, and so on.

Textile and clothing weekly: what trend do you think the fashion is changing?

What preparations have you made for fashion popularization?

How to look at the cooperation between big designer and H&M brand?

Do you think this method of cooperation is suitable for China's clothing brand?

B&M: for us, there is no fashion trend.

What we need to do is to foresee and find new energy for the next series of creation.

We will design some accessories to match our series to meet the needs of all people wearing Lefranc.Ferrant.

About the combination you mentioned

If the market can accept it, of course, it can be done.

We are also willing to cooperate with other brands, always keep an open mind, try to accept other people's way, discover new tailoring methods and so on.

For example, we recently cooperated with a large jewellery store in Wanda Square to design premium jewelry.

Textile

Weekly: modern technology is changing our lives. Have you ever experienced Facebook, MySpace and other network interaction modes?

How do you think designers should use these technologies to communicate with the industry and consumers?

B&M: Yes, I strongly agree with the power of modern technology.

If we do not use new technology and new communication tools, we will not be able to adapt to development.

For example, do you like to drive a very old car or do you want to try a brand-new sports car?

Everything has to be imagined and created. There is no limit to those who are conscious and able to use it.

About China market

"Textile and clothing weekly": how do you think of the Chinese market?

What kind of people would you like to find in China as your customers?

B&M: we are attracted by this fast changing market, following the traditional craft, but also accepting the new technology at the same time.

We hope that the guests in our costumes are truly stylish, able to identify and identify the fabrics we use, and each exquisite detail we have carefully designed, and to understand our simple style and elegant chic.

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Textile and clothing weekly: how will you make your design more suitable for Chinese consumers and let Chinese consumers recognize it?

B&M: we have worked in Taipei for 2 years, and have poured into the style of tailoring and clothing.

Through learning, we have grasped the rhythm of color and series design, and constantly applied our favorite fabrics, design styles, design patterns, and Chinese market demand to practice.

Textile and clothing weekly: what channels do you know from now on China's consumer market?

Which cities are most favored?

B&M: as far as we know, Shanghai and Beijing.

Textile and clothing weekly: what do you know about Chinese clothing brands?

What are the suggestions for Chinese clothing brands?

B&M: Mark's meeting at The Grand Palace in Paris was very shocking.

Chinese designers have learned a lot about relevant knowledge and mastered many skills.

We have some very good Chinese interns here, and we are very willing to teach them our craft and the essence of French art.

Textile and clothing weekly: in the process of entering the Chinese market and working with Chinese enterprises, what kind of help, support and information do you hope the French High Fashion Association and China Textile Industry Association will provide you?

B&M: we are very willing to have greater development in China, and to meet some Chinese partners who are keen on fashion and luxury and pursue the sense of refinement, working together for the same goal.

The goal is to make our customers satisfied and always follow the beauty of clothing.

Textile and clothing weekly: what are your suggestions for Chinese designers?

B&M: I hope I can have patience and perseverance.

On cooperation with Chinese garment enterprises

Textile and clothing weekly: are you willing to join the Chinese garment enterprises in a cooperative way?

For example, become the design director, version director and so on?

What are your expectations for cooperation?

In what way do you want to cooperate with Chinese garment enterprises?

B&M: you can join in a cooperative way.

It is important to understand the situation of another market which is different from the existing market in which we live, and to succeed in this market.

We hope to establish a meaningful cooperative relationship, respect each other, give corresponding commitment and realize the real supply and demand relationship.

We have had some exchanges in fashion style and plate making. We all agree with this way.

We even hope to run a fashion school.

Textile and clothing weekly: Chinese clothing enterprises will be different from the enterprises in your country. Are you prepared?

In China, many business owners are concurrent design directors and marketing directors. How will you influence them to make better decisions?

B&M: in China, like other countries, a cooperative or employment relationship must be based on mutual trust, mutual respect and mutual listening, and we should constantly seek for good communication and understanding, and create products that are suitable for market demand.

Marketing is an indispensable task today.

We also need to stand in the perspective of businessmen to know how to calculate and predict the cost and profit of products.

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Name: B e atrice Ferrant & Mario Lefranc

Currently owned brand: LEFRANC.FERRANT