Electricity Card Popularity Rapidly Heating Up Department Store Card Sales Fell 40%

During the Mid Autumn Festival, just after the Mid Autumn Festival, the total sales of nine major department stores such as Guang Bai, friendship, Tianhe department store and so on in Guangzhou's < a href= "//www.sjfzxm.com/news/index_c.asp" _xhe_href= "//www.sjfzxm.com/news/index_c.asp" > retail enterprise < /a > were less than 286 million yuan, far less than the sales growth rate in previous years.

The reporter understands that one of the important reasons is that the sales of shopping cards of many large traditional retailers in Guangzhou dropped by 15% - 40% during the Mid Autumn Festival holiday this year.

However, the newly rising electricity supplier's shopping card has sprung up and replaced the traditional retail card.

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< p > < strong > sales volume of many department stores fell 40% < /strong > /p >

< p > the wind of the Mid Autumn Festival this year has been curbed by the eight provisions of the central government, and the traditional shopping cards of the retail enterprises have become the fish that have been affected.

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Before the Mid Autumn Festival, the Guangdong Provincial Discipline Inspection and Supervision Bureau announced that since the end of August, the sale of shopping cards in three large retail enterprises in Guangzhou decreased by 37% to 40% compared with the last two days (Mid Autumn Festival and national day).

Guang Bai, friendship, Tianhe City department store also told reporters that public money gifts and welfare benefits were prohibited, which is the main reason for the sharp decline in the sales of shopping cards.

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"P" reporter visited the member centers of several department stores in Guangzhou on many days. There was no longer the queue for shopping cards in the past years, but on the contrary, the few card buyers made the on-site sales staff very free.

Some card sellers even sit in their places to chat.

A Guangzhou famous department store sales card leader told reporters: "in the past ten days before the Mid Autumn Festival, you can complete the sales card task. This year's Mid Autumn Festival holiday has not yet completed half."

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< p > < strong > < a > href= "//www.sjfzxm.com/news/index_c.asp" _xhe_href= "//www.sjfzxm.com/news/index_c.asp" > electricity card > /a > popularity rapidly warming < /strong > /p >

< p > on the one hand, the traditional retail card is getting smaller and smaller. On the other hand, the electronic business card has become a good cake.

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< p > reporter learned from Jingdong mall that sales of hairy crab tickets increased by more than 2 times compared with last year before the Mid Autumn Festival. This figure will continue to rise along with the arrival of national day and the opening of crabs.

In addition, sales of cereals and oils increased by nearly 350% over the same period last year.

A href= "//www.sjfzxm.com/news/index_c.asp" _xhe_href= "//www.sjfzxm.com/news/index_c.asp" > Jingdong < /a > also revealed that the sales volume of gift cards is also very large, but there is no specific figure.

There are two forms of gift cards, one is a physical card, the other is a virtual card, suning.com officials said.

Looking at the sales situation since September, it has increased by more than 200% compared with last month. Most of them are business customers, and there are also a small number of individual users.

According to analysis, online shopping has gradually penetrated into people's shopping and living habits, and convenient couriers have also provided convenience for people who like to leave their homes at home, so this year is very popular.

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< p > < strong > case 1 < /strong > < /p >.

< p > < strong > buying 5000 yuan card spent an afternoon < /strong > /p >

< p > the Ministry of Commerce announced the management of single use commercial prepaid cards (Trial) in August 24, 2012, which has been implemented since November 1, 2012.

It is explicitly stipulated that a unit purchase of 5000 yuan or a one-time purchase of more than 50 thousand yuan by a unit can not only be pferred by cash, but it is necessary for the unit to purchase 5000 yuan or more of the required unit account pfer at a time. The face value of the anonymous card is not more than 1000 yuan, and the registered card does not exceed 5000 yuan.

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< p > it is learnt that as government departments continue to strengthen inspection efforts, and even launched a special investigation for the Mid Autumn Festival gift giving this year, Guangzhou's major department stores and supermarkets have to deal with the procedures of buying cards carefully.

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"P", a public relations officer of a well-known foreign company, told reporters that before the Mid Autumn Festival, giving gifts to customers for shopping cards took a whole afternoon.

"It was convenient to buy cards before, but now they are different.

A large card must be registered, and only 500 yuan denomination should be bought. "

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The case of < p > < strong > two < /strong > /p >

< p > < strong > retailers require suppliers to buy shopping cards < /strong > /p >

P, a reporter from a number of suppliers, this year, a large number of supermarkets in Guangzhou responsible person Ming Li secretly told the supplier: "we need to" help "to buy shopping cards, each of us has a task, this year's festival looks like the performance is not good, our task is very difficult to complete.

A person in charge of a famous daily chemical enterprise told reporters.

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< p >, but the reporter then verified to many supermarket executives, the other side said that the company would not ask suppliers to buy cards, or related personnel's private behavior.

However, some supermarket executives also admitted: "sales of shopping cards this year fell by more than 15%."

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< p > < strong > expert comment < /strong > < /p >

< p > < strong > traditional retail shopping card < /strong > /p >

< p > < strong > should have new elements < /strong > < /p >.

< p > "shopping cards in traditional retail businesses rely more on group consumption and must be changed".

Senior business people believe that the traditional retail card should have more functions, for example, in a shopping center, all merchants can unite credit cards, consumers can watch movies, meals, shopping, etc. with a card, or a shopping card can enjoy a discount from many merchants, and can even participate in the sale of electricity suppliers in different supermarkets and department stores.

If retailers do not use their brains to add more elements to shopping cards, the traditional shopping cards of retail businesses are bound to decline.

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< p > and Wang Xianqing, director of the Circulation Economics Institute of Guangdong University of Finance and economics, also pointed out that shopping cards exist for nearly 20 years, and are the main business sources of department stores. However, hidden corruption is regarded as a gray area of grey income and supervision. Sales of holidays and specific groups will definitely be reduced after the sale of shopping cards, and the department stores that rely on the shopping card mode must be pformed.

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