Astaq Gave XTEP International Five Star Rating

阿思达克五星评级内容一般较好 ☆理想 ★行业景气度---☆---行业中所属位置------★公司管理层------★核心竞争力---☆---新产能新项目---☆---整体评价★★☆☆☆当前股价一年内最高/低价发行股本(股)07年度每股盈利市盈率2.753.92/2.4222亿0.16117.08基本情况（2008年7月23日；单位，港元）　　公司介绍：　　集团为中国领先的国内时尚体育用品企业。

According to Euromonitor International, XTEP's brand is the largest domestic fashion sporting goods brand in 2007, accounting for about 3.4% of China's total sporting goods market in 2007.

In 2007, the fashion sporting goods market accounted for about 17% of China's total sporting goods market.

The so-called fashion sports products, according to the definition of Euromonitor International, are produced in leisure and fashion sporting goods, which can meet the needs of sports and suit for casual wear. It is also in line with the fashion trend. The key is to combine sports function with fashion taste and trend.

The group is mainly engaged in the design, development, manufacture and marketing of sporting goods (including footwear, clothing and accessories), and is sold by the XTEP brand and Colin brand owned by the group, and the Disney Sports series, which is based on the Disney license agreement (which was revised in January 1, 2007) in November 1, 2006, and has the Chinese franchise.

In 1999, the group was a manufacturer of original equipment manufacturers, producing sports shoes for many international brands.

As the Group believes that the brand sporting goods products have greater commercial potential and higher profit margins than the original equipment manufacturers, the group began to rebuild its business model and develop its own brand, and launched the XTEP brand in 2002.

The group is one of the first sporting goods enterprises in China to incorporate fashion sports products into the brand and sporting goods products of its own functions and uses. The Group believes that the market potential of fashion sports products is large, and this positioning can also distinguish the group from the main competitors.

Since the launch of XTEP brand in 2002, XTEP brand has developed into the leading brand of domestic fashion sports goods in China.

The Group believes that XTEP brand has become a synonym for popular, innovative and high-quality sporting goods products in China.

Based on the group's achievements in XTEP brand, the group began to implement multi brand strategy to provide more diversified products, and launched Disney sports products and Colin brand in China in 2007.

On the one hand, the Disney Sports brand is designed with a number of Disney characters and personas as the theme to design interesting, leisure and a wide range of sporting goods. On the other hand, the Colin brand is known for its bold, bold and attractive style.

With multi brand strategy, the group aims at different target markets with many unique brands, and welcomes different consumers in terms of age, disposable income level, fashion taste and preferences.

The business model of the group is based on product design and research and development. Each group has its own internal design team to design sports products that cater to the tastes and tastes of the target consumers.

The group has implemented a number of innovative and diversified marketing strategies to publicize the brand and products of the group. The new products will be displayed at the group's fairs to its distributors and the three party retailers, which will normally be held four to six months before the launch of the new season products to the final consumers.

Most of the new product orders of the group distributors are implemented at the fair, and the group will make quarterly production schedules based on these orders.

Then, the group will manufacture products in its own production plant and / or sub contractors or contract manufacturers, then send them to the distributors of the group, and then sell the products directly to consumers or resale to the third party retailers by the distributors of the group, and finally sell them to consumers.