Mei Mingda: Ready To Undertake Resource Pfer In PRD

"This year, our production cost has increased by 35%, and the shoe price has increased by 15%. We still bear about 20% of the cost pressure."

In an interview recently, Lai Shipei, chairman of Fujian mingmingda Footwear Development Co., Ltd. (hereinafter referred to as "Mingda") counted out an account for reporters. At the end, he added, "this year is the worst year since I made shoes."

But even in the worst year, the first half of this year still maintained more than 30% of its export growth.

Lai Shipei believes that this is entirely due to the adjustment of the market strategy of enterprises.

Looking ahead to the timing of shoe shuffling in the Pearl River Delta, Lai Shi has gradually made a one-way pition from undertaking large retailers to working with professional shoe traders, thus finding a way for enterprises to tide over difficulties.

The professional shoe retailer threw olive branches in 2002. Like many export processing enterprises in Jinjiang, it is a shoe manufacturer with only 3 production lines.

However, due to its stable delivery time and product quality, the company has gained the favor of WAL-MART, a global retailer.

At the end of last year, the United States began contacting the company.

"Some Taiwanese processing enterprises in Dongguan have closed down or pferred. In order to ensure supply, they began to turn their eyes to another production base, Jinjiang."

Lai Shipei said that in addition to brand enterprises, there are not many processing enterprises in Jinjiang sports shoes production line up to 6 or more, which is one of the reasons why Bao Lun took the initiative to find them.

According to the introduction, the us treasure company is the largest household shoe retailer in North America, and its order price is higher.

The company's overseas procurement center was originally set up in Vietnam, but moved to Shenzhen, China in 1989, and a large warehouse was set up as a procurement and pfer base.

Bao Lun company provides 215 million pairs of household shoes at least 160 million of American customers every year, and exports from China reach 70 million cubic meters each year, and sales in the us reach US $2 billion 700 million.

So, in the next few months, Lai Shi Bi ran frequently between Guangdong and Jinjiang, mainly to discuss cooperation with Bao Lun company.

At the beginning of this year, the 500 thousand pairs of shoes under the trial of Bao Lun company were delivered smoothly, which made the company very satisfied.

Now, the two sides have initially reached a cooperation intention. The product is developed and produced by Mei Mingda, and the annual output value is expected to reach 30 million yuan.

The expansion of resources to undertake the pfer of resources in the Pearl River Delta did not sink in the shuffle, and it broke out in the shuffle.

He Quanhua believes that under the multiple pressures, the domestic shoe industry begins to shuffle, which gives some more powerful enterprises the opportunity to expand.

To this end, the United States and Mingda increased the capital expansion and technological pformation, and the total production volume continued to expand.

This year, the United States Mingda has increased 8 pairs of slippers production equipment. Lai Shi Pu has allocated 2 sports shoes production lines to undertake the orders of Bao Lun company. His next plan is to gradually reduce the share of low-end products and further expand the scale of the plant.

"The depreciation of the US dollar is unfavorable to the export products, but it is beneficial to the introduction of machinery and equipment."

Lai Shipei said that under the influence of the macro environment, some Dongguan enterprises have failed or pferred. To some extent, this has created a good opportunity for the development of Jinjiang enterprises, including various resources such as orders, funds and talents. Jinjiang enterprises can take the opportunity to undertake.

"In the past, in the export footwear industry, Jinjiang is a place to buy cheap shoes, and there is still a certain gap between the overall quality and the PRD.

Now, the opportunity is just around the corner. If we can grasp it, some of the two or three international brands will go to Jinjiang, and Jinjiang will be able to make a beautiful turnover.

According to Lai Shipei, Bao Lun is interested in making it the core factory, but the existing size of Mei Ming DA can only be regarded as "Pediatrics" in the eyes of the other party. Bao Lun even made a clear statement: as long as you are responsible for land and manpower, we can invest in capital.