Hot Summer Clothes Sale In Off-Season

< p > 2013, < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > what is the urgent problem for the enterprise? I believe ten people will tell you that nine people are high inventories.

Because of the depression of the economic environment last year, many garment enterprises are troubled by high inventory, and fast fashion enterprises are bound to be more firm.

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< p > < strong > hot season, summer sale, < /strong > /p >

< p > full court 50 percent off, low price sale, bottom price clearance.

Starting in June, many international clothing brands began to "warm up" early, and hit a discount of up to 50 percent off, and some brands even reached 70 percent off.

In July this year, a target= "_blank" href= "//www.sjfzxm.com/" > dress > /a > why is the market so "off-season"? In this regard, insiders said that under the condition of the export market downturn, manufacturers had to pform a separate business into domestic sales in order to digest the high inventory of clothing in spring and summer, and all brands could only rely on low prices to attract consumers.

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< p > late June, ONLY launched the "summer sale" promotion campaign, which was 50 percent off on the basis of the original ole 2 - 50 percent off in a shopping mall in Hunnan.

The price reduction activities cover a wide area, promote sales scale and product content.

For a time, the ONLY discount store became a "dump warehouse". The crowd who came to buy almost flooded the store.

As a fast fashion brand that pays close attention to people, ONLY is very popular on weekdays. After starting price reduction activities, the number of people is increasing.

"ONLY style is fashionable, the price is close to the people, and update faster, style rich, close to the trend."

At the scene, a fashion loving college student said.

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< p > < strong > local inventory, local digestion < /strong > < /p >

< p > because of the advantages of SPA business mode, fast fashion brands have little worries in inventory.

Because it has established a complete set of information collection system, logistics allocation system, inventory management system, with exclusive suppliers and manufacturers, it can grasp market information at the first time and achieve rapid response.

However, in the face of the industrial downturn, a good model will not help.

However, a few days ago, enterprises claimed to be authorized by ZARA headquarters in Spain, and planned to open ZARA discount stores in China.

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P has been cleaning up its inventory in Europe, and the stock in China has been pported back to headquarters at ZARA.

However, with the expansion of ZARA in China, the pfer of inventory back to headquarters will surely increase the cost, so local channels are needed to digest them.

"The more shops we have, the more stocks we have.

The cost of returning goods is higher and higher. Local digestion will become a trend.

The industry is like an evaluation.

It is believed that the clearance sale of these international brands "leading the big brother" is bound to trigger a promotional war on clothing, and shoppers everywhere are about to welcome the biggest gospel.

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