E-Commerce Has Become An Important Marketing Tool For Garment Enterprises In Qingdao.

< p > reporter learned from the Qingdao Municipal Commission of letters that the application of e-commerce operation mode has become an important marketing means and development trend of enterprises in Qingdao < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a >. < /p >
< p > > a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > the company took the lead in the industry to build an e-commerce platform for garment industry based on solid enterprises. Relying on Taobao and Tmall website, it built its own "dividend network" and "Mei Tu lane" website. At present, nearly 100 professional sales teams on the Internet have made positive progress in adopting "self production + online direct sale", B2B and B2C e-commerce mode, and achieved online sales revenue of 40 million yuan in 2012, which is expected to achieve 100 million yuan this year. After the completion of the e-commerce platform, besides the operation of its own brand, the relevant garment enterprises, outsourcing trade companies and their brands can also rely on the platform to engage in B2B and B2C transactions, thus effectively promoting the development of the garment industry in our city. < /p >
P, one of Qingdao's main companies, has accounted for 1/4 of total revenue last year, and is expected to account for half of the total revenue this year. Similarly, Yijie, Yizhou and BMW have already set foot in the electricity supplier business, and their development speed and momentum are good. It is understood that, namely, hair, red spinning, Hong Ni and other enterprises are also planning to enter e-commerce. < /p >
< p > "however, compared with the advanced cities such as Shenzhen and Hangzhou, there is still a big gap in the total scale and the development environment of the garment industry in our city. For example, Hangzhou's "seven grid" grew at an alarming rate. In 2012, it achieved more than 300 million yuan in online sales revenue, and sales exceeded 40 million yuan on national day alone. A clothing expert in our city told reporters. < /p >
< p > it is learnt that the Municipal Commission will intensify efforts in policy support, planning and guidance, and project construction, so as to guide garment enterprises to innovate the mode of e-commerce marketing and expand the market share of e-commerce. < /p >