Obese Population Soared To Promote The Sale Of Big Size Clothing

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< p > positive season change, shop seller Xiao Shang has been very busy recently.

"Our family specializes in selling big fat" a href= "//www.sjfzxm.com/" target= "_blank" > clothes "/a", which has sold more than 17000 pieces since April 2011. Xiao Shang has also posted a website link: "code is very complete, 4XL sells."

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< p > it is understood that China's obese population has reached 325 million.

With the increase of "heavyweight" consumer groups, the "fat industry" such as "slimming beauty salon", "diet pills" and "Gymnasium" have mushroomed.

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< p > take "a href=" //www.sjfzxm.com/ "target=" _blank > dress < /a > industry.

A few years ago, some of the fatter citizens often faced the dilemma of "no clothes and wear" because they could not buy the right clothes in the shopping mall. They needed to tailor the tailoring shop.

In recent years, the rise of the Internet is gradually breaking this situation. In search of the key word "big code costumes" on a shopping website, 730 thousand related information is popped up.

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< p > compared with the "hot line" big size clothing sales, the "big size clothing" shop is also no exception.

Ding is a saleswoman in a large clothing store in Nanjing. She said that she opened this clothing store 3 or 4 years ago, mainly targeting the obese group. Because of the excellent business in recent years, she has opened 3 branches.

"Our trousers waist size is two feet five," a href= "//www.sjfzxm.com/" target= "_blank" > shoes < /a > the smallest 40 yards, "Ms. Ding said.

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< p > a reporter saw a girl trying to dress in this big clothing store. She said that there are many shops selling large size clothes in Nanjing, and they often go shopping.

"Shopping mall < a href=" //www.sjfzxm.com/ "target=" _blank "> brand clothing < /a > size is not complete, simply can not wear.

The clothing of the middle and old age is bigger, but it is too old, so we can only come here. "

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< p > "our family has not only big size clothes, but also big size shorts, bra, pajamas, suits," Ms. Ding added.

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< p > in recent years, the "fat man industry" is developing rapidly. Large department stores in many cities in Japan have specially opened up a large brand clothing area. A wedding dress shop in Hangzhou specialized in making fat wedding dresses. Some domestic a href= "//www.sjfzxm.com/news/index_f.asp" > clothing brands < /a > have launched large size clothing series.

The "fat man industry" is not confined to the clothing industry. It is understood that a Japanese company launched the world's first fashion magazine for fat girls in March.

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