Chinese Shoe Enterprises: No Innovation, No Survival

In the next 5 years, for shoemaking enterprises, it is a battle of scrimmage before the dust settles. Whether it is alive or not, it depends on whether the enterprises have enough innovation ability.

The further opening of the Chinese market will surely create many business opportunities. In the next ten years, it will probably be the golden ten years of China's economic development.

However, at the same time, the massive entry of foreign-funded enterprises will also bring more intense market competition to Chinese local enterprises.

A large part of China's large shoe making enterprises are developing in the spring breeze of reform and opening up. After more than 20 years of development and exploration, individual shoe enterprises have already completed changes in various aspects such as enterprise mechanism and so on, and more are still at the crossroads of development.

Scale has become the general trend of the development of enterprises. Today, homogenization has become a fact that is obvious to all in the footwear industry. Today, innovation is undoubtedly the most powerful driving force for the rapid growth of enterprises in the market.

Marketing innovation China's market economy development is quite different from western countries.

There are many phenomena in the Chinese market which can not be explained by western economic theories. We have a lot of originality.

We should do something confidently, so long as the result is good, there is no problem. We should boldly push forward.

In fact, our enterprises know the importance of innovation more than anyone, but they can't really bring forth new ideas.

In general, marketing knowledge is more useful than integrated marketing knowledge, database marketing and long tail theory. The long tail theory emphasizes decentralization and diversification. That is to say, the demand for creativity is getting higher and higher. Because creativity is from meeting most people to meeting a few people, it is more difficult to build houses for ten millionaires than you are for most ordinary people.

Enterprises want to make their brands stand out in the market competition. It is a good way to make a marketing concept.

The Chinese Qipai standing collar has achieved great success in the market, thanks to the differentiated marketing strategy.

This innovation is not suppressed by brainstorming, but a market blank that is searched by the marketing viewpoint.

In the past 10 years, marketing is primary, and many companies and marketing planning companies can survive by chance.

The next 5 years will be an era of full strength. The era of brand is also a battle for shoemaking enterprises before the dust settles. At last, they rush out of the tight encirclement to go out of a unique road, or are gradually squeezed out of the market space by large enterprises.

In recent years, new products, new brands and new life are constantly emerging. New ideas, new theories and new methods emerge one after another.

With the rapid growth of new media and the opening of world portals, new things have penetrated into public life at an unprecedented speed, and most of them have become knowledgeable.

Today's young people, the main force of the future consumer market, show more and more obvious interest in creativity. Only the glittering imagination can be easily captured by incredible power.

We have every reason to believe that the age of imagination and creativity has arrived.

Integrating creativity into every aspect of marketing planning, product development and marketing, creative research, creative positioning, creative strategy formulation, creative performance and execution, creative management and even creative communication, the rapid and stable growth of enterprises is not just a dream.

Since last year, Beijing has invested 5 hundred million in supporting the creative industry each year.

The most important thing to create from China to China is to meet the personalized needs of consumers.

People's values are pluralistic. In this era when everyone wants to be the protagonist, everyone chooses the personalized products and personalized brands, that is, enterprises are required to understand consumers more creatively, produce more creative products and provide more creative services.

Nowadays, most enterprises are shouting to serve a few people, but they still can't stop doing so for most people. If one day our enterprises can serve the minority with the same words and deeds, the details will be gradually increased.

In the future, there will be more and more niche products, and enterprises will become more and more attentive to details. The more you will find, there are some ingenious details in every successful case.

Why are Korean products selling so well?

An important reason is that they attach great importance to creativity and design. They design product innovation as part of the core competitiveness of the industry.

As a labor-intensive industry, shoemaking industry must take innovation as the core competitiveness of enterprises in order to achieve rapid development.

Only an enterprise that constantly develops, seeks new changes, and always walks ahead of the times will be able to dominate the market.

Recently read a sentence: "people go, I do not go, kill a new blood."

This new road is innovation.

All aspiring entrepreneurs should be vigilant at all times: no innovation, no survival.