Luxury Group PPR Wants To Be Renamed Kering Again

< p style= "text-align: left" > according to foreign media reports, the famous group of famous luxury brands such as a href= http://sjfzxm.com/news/index_f.asp, Gucci /a and Gucci (Bly Noni) are considering changing their names to Gucci.

People familiar with the plan say that the renamed renamed PPR is designed to conform to its image of focusing on luxury goods and sporting goods groups.

< /p >

< p style= "text-align: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201303/07/2013030713184866113.jpg "/" < < > >

< p style= "text-align: center" > foreign media: < a href= "http://sjfzxm.com/news/index_c.asp" > luxury goods < /a > group PPR will be renamed Kering < /p >

< p > for the above renamed message, PPR declined to comment on the reporter.

< /p >

< p > according to the trademark registration and trading website trademarkia data, in November 2012, PPR has applied for Kering name and trademark.

< /p >

< p > for the PPR group, one of the three largest luxury goods groups in the world, renaming is no longer a novelty.

The predecessor of PPR was Pinault-Printemps-Red, which simplified its name to PPR in 2005.

From the earliest timber trading, PPR's business has changed a lot.

< /p >

< p > luxury industry analysis: "PPR's renaming and remodeling will not have much impact on its consumer retail market, because after all, its luxury brands have been well known to consumers, but any famous group's renaming should be cautious because the accumulation of commercial reputation will bring a certain loss."

< /p >

After P PPR achieved its remarkable achievements in China in the past few years, its performance in China has declined in 2012. Recently, the group has announced that it will stop Gucci's expansion in China.

< /p >

< p > < a href= "http://sjfzxm.com/news/index_s.asp > > PPR < /a > Group Introduction: < /p >

In P 1999, PPR acquired the 42% stake in Gucci Gucci (Group NV) - investing in luxury business for the first time.

More acquisitions of luxury brands strengthened the group's position in the luxury industry: YvesSaint Laurent, YSL Beauty, and Choros Rossi.

In 2000, Boucheron and Boucheron were purchased and Bedat&Cie, a watch brand.

At the same time, PPR launched Citadium, a sports boutique, and bought Surcouf supermarket store.

< /p >

< p > 2001 with more luxury brand acquisitions: Gucci Group acquired Gucci.

Bottega Veneta and Balenciaga, and Stella Macartney (Stella McCartney) and Alexander.

Mai Kun (Alexander McQueen) signed a cooperation agreement.

Between 2001 and 2004, PPR increased its capital injection into Gucci Group (Gucci).

< /p >

In P, 2002, PPR sold the personal name card company Facet of KangFu Rome (Conforama) to the Bank of Paris, France (BNP Paribas), and sold its subordinate Financial Services Company Finaref to the Agricultural Credit Bank of France (Cr ditAgricole).

In the same year, Guilbert's family shopping business was sold to Staples (Staples), and the office furniture business was sold to OfficeDepot office the following year.

< /p >