Sports Brand Closing Shop Tide, Kunming Sales Volume Does Not Decrease Instead Of Increase

Sports brand closing shop tide, Kunming sales volume does not decrease instead of increase

The autumn dress is 30 percent off and 35% off.

Nanping Street

In the flagship store of sports goods, there is no discount for the new winter dress on the 1 and 2 floors, and the discount rate for autumn dress is not large. The 2 quarter sales of the 3 and 4 floor special stores have attracted many consumers.

Since July this year, Li Ning Co has announced that it plans to digest all its inventory in the next 6-12 months. Since then, the "de Stocking" campaign, which is mainly dominated by discount activities, has begun.

In fact, the reporter found in the Lining flagship store that up to 80 percent off of the goods are almost impossible to find in the store, and the sale is mainly 50 percent off, and some of them are out of stock.

"Our store does not have high inventory pressure.

Within the control area, discount is only a means of promotion.

"The salesperson in the store denied rumors of discount sale because of high inventory.

According to the introduction, sports brands often offer discount promotions to improve sales volume. They are usually divided into 3 situations: holiday promotion, season discount and inventory handling.

Salesmen revealed that last year's National Day sales volume reached 100 thousand yuan, and this year it increased to 160 thousand yuan. Therefore, there is no discount or clearance.

In China

Around the Century Square, except for the 360 degree storefront, the rest of the brands are operating normally.

Relative to Anta, XTEP, PEAK and other less privileged brands, del Hui discount is being held for anniversary celebrates.

"Buy one, 50 percent off, two, 60 percent off, three, 70 percent off..."

"Salesmen outside the store are shouting and soliciting customers.

There are many sales promotion billboards everywhere, and a few stacked footwear packages are one meter tall.

"Our shop usually sells at about 15 thousand yuan a day, and can achieve 40 thousand yuan in promotional activities.

"The salesperson introduces that at present, the store is all over the season stock, but it only takes the discount of the anniversary celebration.

He said that every sports brand will have inventory problems, so every holiday promotion business will take out the stock price discount, so that consumers can buy low-priced goods, solve the business backlog of goods, but also bring considerable sales.