Chiang Ling Feng Talked About Shopping Centres Should Be The Trend Leader.

12 years later, after shopping in the capital, East Xintiandi is still the leader of the industry trend.

The trend of blood flowing in the shopping mall is the general manager of the enterprise helmsman Beijing Oriental Plaza Limited.

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Compared with the "label" of senior business executives, Chiang Ling Feng, who loves glasses and ties, is more like a fashion fad in the business field.

Business trend leader

In the past 12 years, this is just a flash in the flood of history, but for the format of shopping center, it is enough to grow from scarcity to saturation.

At present, a new survey shows that among the 25 best cities in the Asia Pacific region, Beijing is widely recognized by consumers, ranking among the top five. Nowadays, not only are the commercial real estate in Beijing and other first tier cities showing the trend of rapid development, but all the cities across the country are making efforts to create new situations, which means that the shopping center has developed to a new turning point.

In the view of Jiang Ling Feng, as a manager of a large urban complex, we must first have the ability to anticipate the market.

Operators should always pay attention to the trend of domestic and international markets, and guide the positioning and operation of shopping malls.

Chiang Kai Shek said that he would read a lot of information every day.

Not only magazines, books, but also some new media such as micro-blog.

It is based on the judgment of macroeconomic situation and consumer preferences that Dongxin Xintian has just introduced several brands of fashion.

As the brand portfolio is more reasonable, the Oriental new world has also formed a more distinctive format area.

Chiang Ling Feng said that the introduction of various "first" brands would win the eyeball effect, but it would be more important to match the location of the mall than the brand name.

According to him, the introduction of a brand in dongxintiandi will be demonstrated from multiple angles and standards.

The successful operation has made the Oriental Plaza with the commercial facilities of Dongfang Xintiandi, Dongfang economic and Trade City, orient Grand Court apartment, Oriental Hyatt Hotel and so on. It has become the highest commercial area in Beijing at present.

The trend is still steady.

Since the end of last year, many commercial enterprises in Beijing have seen a slowdown in sales growth.

Until now, the operation of these retail businesses has not been much improved.

However, the East Xintiandi led by Jiang Ling Feng did not seem to be troubled by the macroeconomic situation.

"No sense of decline in performance". This is the generalization of Jiang Ling Feng's operation for the New Oriental world this year.

On the contrary, he believes that with the development of China's economy, consumers have more money, and shopping centres can carry more consumer content.

Orient Xintiandi now has seven major shopping areas with different location of goods to accommodate consumers.

The first area of shopping mall is close to Wangfujing street and Metro Line 1, and domestic and foreign tourists occupy a large proportion.

The second shopping malls are mainly

And jewelry, the main consumer groups.

The third shopping arcade is located in the middle of the shopping mall. It has Burberry, Canali, Coach, Dunhill and other international cards.

The museum is connected with the Grand Hyatt Hotel in the East. The brands of Shanghai, Baoji, Wen Fang 1, and Zhao Yi Cui house mainly serve the hotel guests.

Sky Avenue is an important link connecting shopping malls and business districts. It sets up various service facilities to support daily life and business operations. Here, there are more than ten personal care brands, banks and 24 hour service banks.

There are other coffee shops that facilitate business negotiation and casual recreation, such as Starbucks, steak factory, and easy coffee.

Chiang Ling Feng said that every brand in the mall is in good condition and is happy to make money.

A set of data may be able to illustrate the problem.

The area of more than 130 thousand square meters of the Oriental new world, the rental rate of 100%, waiting for entering the brand more than 200.

In nearly 300 brands, including Trussardi, OMEGA, Montblanc, Hublot, Audi, Nike and dozens of other international flagship stores.

At the same time, 40 brands and shopping malls have been working together for 10 years, and many brands are constantly expanding their rents.

Wangfujing business should be more distinctive.

As the landmark of the Wangfujing commercial street, Dongfang Xintiandi not only accompanied the growth of the famous commercial street, but also made an indelible contribution in this process.

Today, Wangfujing is constantly pursuing the road of high-end development, and is also highly consistent with the route of the Oriental Xintiandi.

Jiang Lingfeng believes that Wangfujing is right on the road of high end, especially under the guidance of the government departments, and the construction process will advance by leaps and bounds.

In the view of Jiang Ling Feng,

The speed and scale of construction should be further enhanced.

"Every day hundreds of thousands of passengers need more and more distinctive commercial facilities."

According to the plan, by 2015, Wangfujing Street will have 800 thousand square meters of commercial volume in succession, so as to realize the prospect of a large shopping mall every two hundred or three hundred meters.

In fact, in the view of the industry, compared with the increasing commercial area, the development of Shang street is more beneficial. The pattern of Wangfujing's multi location and differentiated operation has emerged.

At present, Wangfujing street is no longer the traditional impression of consumers who rely heavily on tourists, commercial projects and high brand repetition.

Moreover, Chiang Ling Feng said that the large commercial facilities in the Wangfujing business circle had no positive competition, but only by complementing the formats and brands, the development of the entire commercial street was promoted.

But he also suggested that the volume of shopping centers is not as big as possible.

Jiang Lingfeng believes that it is advisable to spend 4-5 hours on the body of consumers. What he values more is the content of shopping malls, reasonable shopping routes and brand richness. These factors that can attract customers to stop shopping are more important.