LV Price Adjustment Or To Guide Domestic Consumption Of Consumers

A few days ago, media reports reported that in early October

The price has been quietly adjusted. This adjustment involves several LV handbags, including classic series NeverFull, Speedy, Noe, Alma, etc. the price adjustment range is around 10%, and the difference between some products after adjustment and the mainland of China is about one thousand yuan.

Reporters contacted

Customer service in China has received the reply that "no notification of price adjustment has been received, and Mainland China has not yet adjusted the price."

Zhou Ting, President of the Institute of wealth and quality, said that the main purpose of LV's move was to boost consumption in the mainland and narrow the price gap between China and Europe through European price increases.

Or to guide consumers' domestic consumption.

Xiong Xiaokun, a light industry researcher at CIC, said in an interview with reporters that under the influence of the European debt crisis, there were two main reasons for the recent increase in the price of LV in the French official website.

First, LV is a luxury luxury product, which is not very affected by the European debt crisis. Instead, it has triggered a larger market demand in the European debt crisis due to discounted promotions. Second, the rise in luxury goods is also a means of marketing, and its use of price increases keeps the high-end position in the minds of consumers, and the effect is more obvious.

Xiong Xiaokun said that the price increase of LV in France will have a certain impact on China's purchase of the crowd.

Because the origin of LV is located in France, the sale price in general in France will be far cheaper than that in the mainland of China, which has prompted many Chinese consumers to buy it in France. However, the price rise of LV in the French area and the price adjustment in mainland China will weaken the enthusiasm of Chinese consumers to buy in France and prefer to buy in the mainland.

"Because luxury goods are regularly priced up every year, maybe it looks more normal."

Zhou Ting stressed that this year, a situation is seen, not only LV, all luxury brands have increased the price range a bit, the price point also advance.

LV has its own strategy. At present, the European market is not very prosperous. The consumption there is also contributed by the consumption power of Chinese consumers abroad. For luxury brands, because overseas travel accounts for only a small proportion of the Chinese consumer groups, the brand hopes that Chinese consumers will achieve local purchase.

Xiong Xiaokun said that the price of LV handbags in the mainland of China has not been fully adjusted. The price of mainland China has been higher than that of other regions. The price adjustment will make the LV market in mainland China flourish for a while.

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High end consumer preferences change

In fact, LV has had product price adjustment before.

LV China customer service told reporters that the latest price adjustment of LV in the mainland of China was at the end of June 2011, but for specific gains, there was no corresponding statistics.

The customer service said that in order to facilitate consumers to check the prices of products in mainland China, the official website of LV began to mark the price beside the products at the end of August. If the price is adjusted, the official website of China will not give notice in advance, but it will adjust directly on the same day.

"Although the sales of LV products in China are still growing, their growth is decreasing.

Because LV has too many products, for high-end consumer groups, this is no longer a symbol of identity, it can only serve as a fashion item.

Zhou Ting admits, on the contrary, BV (Bao Tejia) has a very high growth rate in China, the global growth is around 37%, the Chinese market can achieve more than 50% growth, and its brand reputation has come from behind, and high-end consumer groups are also very much recognized by this brand.

Zhou Ting further added that Hermes has been growing slowly in China in recent years. Chanel is not bad, and high-end consumers are very much in recognition of the brand.