The Development Process Of Luxury Brand Anya Anya Hindmarch

(Anya Hindmarch) is a luxury brand that has risen rapidly in recent years.

Anya Hindmarch has long been recognized as the most famous handbag designer in Britain, and won the annual designer designation of Glamour magazine twice in 2006 and 2007, and won the annual designer brand title of British Fashion Awards in 2007.

The black flower flower is really cool and cute.

The black leather material is light and durable, suitable for this season.

For jewelry, easy to enjoy warm weather and lighting effects will help you.

Find highlights in collocation.

development history

In 2001, Anya launched the "self selected photo" pattern.

"Be A Bag" is highly sought after and respected by female celebrities and celebrities. Its special feature is that customers pick their favorite photos and match their favorite styles and colors. After that, the photos are scanned to London for satin processing. Finally, they are sent to a personalized personalized handbag made by master handcrafts in Italy for 5 or 6 months.

But before "I m not a plastic bag" was red, the name of Anya Hindmarc Hindmarch was completely unfamiliar to most people.

Anya Hindmarch went into operation in 1986 and set up a special store in London in 1993.

The I m not a plastic bag has become the star's favorite designer.

In 2001, Anya Hindmarch, 35, defeated.

Manolo Blahnik and Jimmy Choo won the 2001 best British designer award from the British Fashion Council.

But look at a pair of Jimmy Choo on the feet of Hollywood stars, see Zhou Yangjie (Jimmy Choo), TOD S and Kate Spade (Kate Spade) to open their shop on Madison Avenue in New York, Anya, Sid Marge (Anya Hindmarch) almost can only be developed in the United Kingdom, it seems that this award is nothing to represent Zhou Yangjie.

But in the year of 2007, all of this changed. Anya Hindmarch became known to all over the world with a 5 dollar canvas bag, and made environmental protection the most fashionable way of life. (Anya Hindmarc)

In April 2007, the 5 - dollar canvas bag began selling at Sainsbury s department store in London, 20 thousand in an hour.

Sold out.

A few days later, the second-hand "I" m not a plastic bag began to appear at eBay, priced at 200.

"It spreads like wildfire.

"39 years old," said Hindmarch. "In one day, a long queue of 80 thousand people was discharged, and everyone wanted to buy that bag.

"

"I m not a plastic bag" can be used not only as a shopping bag, but also as a gym, beach bag, super canvas material and knitted rope lifting handle, environmental protection design concept and super low price brand package.

Today, Anya Hindmarc (Anya Hindmarch) has 37 branches around the world.