Retail Promotion Of Garment Enterprises

End of business

Why do we always walk on the edge of fraud? Clothing sales promotion is to promote sales, but now the clothing retail sales promotion scheme is becoming more and more complex, and it is becoming more and more difficult to understand.

In all kinds of clothing sales promotion activities, there are three basic methods: "direct discount", "post purchase reduction" and "buy back coupons".

Some international brands usually take a direct discount, with a discount of twenty percent off, forty percent off and half off.

Today, the popular way is to buy back tickets. Although this method has been stopped in some cities, it is still common in most cities in China.

All the shopping malls that carry out "buy back coupons" Clothing promotion activities have derived "cattle", and they have made profits in buying and selling coupons in the market.

The price of coupons varies greatly due to the different proportion of gifts and generality.

Store 1: class a merchandise is bought 300 to send 300, B class 300 sends 200, C class 300 sends 100, D class buys 300 to send 30.

And a class of commodity coupons can not buy B products, "cattle" 70 percent off, 60 percent off out.

Store two: class a merchandise is bought 500 to send 300, B class merchandise buys 3000 to send 300, voucher can be general, "yellow ox" 20 percent off enter, 15% off come out.

Store three: buy 318 send 300, "yellow cattle" 50 percent off, 40 percent off out.

From the point of view of figures, different ways of promotion of clothing are very different in terms of preferences, but the feeling for customers is: the more the deduction is, the bigger the cat gets; the more tickets they send, the deeper the trap.

In a famous clothing company in East Nanjing Road Commercial Pedestrian Street, Shanghai, in the evening of January 17, 2009, someone bought a down jacket priced at 2388 yuan.

The label on the neckline of this dress is printed with words.

The certificate card is marked with: down jacket, fabric, lining, gallbladder 100% polyester, stuffing gray duck down 100%, cashmere 90%, filling volume 120 grams; Acgue DemiR Ai Ke Demi (Shanghai, China); the website has not been found on the Internet, and is learned from the business enquiry system of Shanghai administration for Industry and commerce website.

This clothing company is developing "buy 318 yuan to send 300 yuan" clothing.

Activities.

Shopping under the guise of "buy and sell" can be done in a variety of ways. Take this down jacket as an example, list three different ways:

Method 1: pay the full price of 2388 yuan, the cashier will follow the rule of "buy 318 to send 300" to print a 2100 yuan "shopping list" to the customer after receiving the payment.

There are two ways to deal with shopping lists: one is to buy goods that are in the store to participate in this activity, to purchase goods on the shopping list no longer enjoy the discount for sending back, and the two is to sell the shopping list at a discount price (that is, 1050 yuan) to the "yellow cattle", but there is the risk of receiving counterfeit money. According to this formula, the goods actually pay 1338 yuan.

Mode two: buy "shopping list" from "yellow cattle" and pay for it with shopping list.

The purchase price of the shopping list is half off and the selling price is forty percent off.

According to forty percent off, the figure is 1432.80 yuan, and the "yellow bull" is willing to conclude the paction at 1400 yuan.

The customer countered 1200 yuan and failed to conclude the paction.

Mode three: split 2388 yuan, first call.

The salesman opened a 1272 yuan (four 318 yuan), not paid 1116 yuan, with the first payment of the 1200 yuan purchase order to pay, and more than 84 yuan may be able to buy a pair of shorts.

In this way, the actual payment of 1272 yuan, and more than a pair of shorts.

Therefore, it is better to sell the "yellow ox" to pay for it.