China Fashion Alliance Landed In Shanghai In October

After the first fashion launch in Shanghai in October 2010, China Fashion Alliance It will return to Shanghai in October this year, bringing the core of the cutting-edge designer release. Fashion Publishing Series And the second China Fashion Industry Forum.

In today's Fast consumption In the era, with the short life cycle of consumer goods, "fashion" can easily be characterized as fragmented fragments and some symbols that are forgotten. However, the real Fashion industry But it has a complete dynamic system with complete parts, overall coordination and steady operation. An important symbol is the generation and dissemination of fashion. The generation and dissemination of fashion should run through the upstream and downstream of the industrial chain, and radiate into all aspects of the chain of consumption, instead of being confined to a certain node in the industrial chain, such as the terminal brand that is too rigid in the industrial chain, or the selection of several star designers in isolation, or the overnight glory of several shows.

In this sense, the fashion of Chinese fashion alliance is more clear. Fashion "essence, spirit and spirit" can not be cast one day. With the continuous evolution of brand strategy and technology strategy at the whole industry level, fashion elements and creative highlights have gradually penetrated into the textile and garment industry from the consumer end and the brand end. Through effective platform strategy, relying on the design language and creative expression, the interaction between the upstream and downstream industry's fashion understanding and Commerce resources interaction is strengthened, and the strength of the "alliance" and the "gas" of the group are formed.

It is reported that in October this year's fashion alliance released, the cutting-edge designer, the representative of China's new generation of consumer collective appearance will become a new highlight of the event.

The great value and business opportunities of the Chinese market are undoubtedly the core of global business concern in recent years. Young consumer group Gradually becoming a consumer power that can not be ignored, China has entered the third peak of consumption in history, and the consumption structure has also undergone historic changes. According to statistics, at present, China's consumer population has reached more than 300 million at the age of 18-29, and its consumption is characterized by its emphasis on individuality, fashion and willingness to pay for it. A consumption era with new generation consumer groups as an important audience means that the non functional needs of commodities, such as brands and personalities, will become the dominant factors of their consumption. At the same time, the designers of commodities are not only the designers of commodities, but also the components of the hidden value of commodities, and become the spokesmen of commodities and part of the consumption of commodities. Therefore, the brand of new generation designers and designers is being paid more and more attention and become an important embodiment of Chinese fashion strength and fashion value.

The fashion alliance of China is keen to perceive this trend. Cutting-edge Designer As an important organizational structure, it has absorbed more than forty newly emerging designers as its signing designers, and will launch a new design and release Series in October this year. It will show the value and potential of China's new generation at the industrial level, consumption level and communication channels.

In addition, in this year's fashion release, we will also gather in the leading textile and garment brands and enterprises in China, such as the ambition group featuring cold resistant fabrics, the top textile with high grade jacquard, the Dan Mao textile that is recognized by women's fine wool textile, and the domestic fashion cowboy pioneer brand Wolf Road. As representative brands in different categories and fields of textile and garment industry, they will rely on the platform of China Fashion alliance to jointly interpret China's fashion concept and shape the fashion value of China's textile and garment industry.

During the fashion release, the second China fashion industry forum will also focus on "global context and Chinese value". From the government, industry, fashion brands, professional institutions, retail channels and other well-known experts will focus on "China, the international fashion capital is far from us?" The three topics of "fast fashion mode of thinking and discussion", "consumption new generation and future Chinese fashion" are discussed together to jointly see the realization of China's fashion value.

Whether it is the appearance of the cutting-edge designer group and the representative brand of China's textile and clothing, or the centralized discussion of the Chinese fashion industry forum, there is no doubt that "Chinese fashion" will form a value chain in the textile and apparel industry and the mass consumption field, thus promoting the embodiment of Chinese fashion value in the local market, and passing the strong pull of the local market to the global consumption chain.

In this sense, " China's value in the global context The theme of the 2011 China Fashion alliance fashion launch event will be an important milestone in the development of China's fashion industry.